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Santa Barbara-Santa Maria-San Luis Obispo, CA Market Area


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Click here to view election data for Santa Barbara-Santa Maria-San Luis Obispo, CA Market Area

2022 population: 725,850   ( 32,318 from 2010 , 4,810 from 2020)
Land area: 6034.8 square miles
Population density: 120.3 persons per square mile

2022 Census data
White:377,070 51.95% 4.5%
Black:11,9991.65% 3.0%
Indian:3,1470.43% 2.0%
Asian:36,1294.98% 25.8%
2+ races:18,9192.61% 24.7%
Hispanic:278,58638.38% 17.2%
Total non-White:348,78048.05% 16.8%

2020-2022 ComponentsNumberRate
Births:17,493 12.0
Deaths:14,1449.7
Net Migration: -9,771-6.7
Net Immigration: 1,9561.3
Change in White population:-17,748 -2.6
Change in Non-White pop.:50,066 7.2




Race Breakdown with Components of Population Change
[Display all years]

Year:
Total population:
White:
Black:
Indian:
Asian:
2+ races:
Hispanic:
Total non-White:

2010
693,532
394,81856.93%
12,3701.78%
3,2100.46%
28,7234.14%
15,1772.19%
237,66034.27%
298,71443.07%

2000
646,028
414,92364.23%
13,1282.03%
3,6250.56%
22,8713.54%
13,6672.12%
176,86427.38%
231,10535.77%

1990
586,770
422,19071.95%
14,3932.45%
4,3310.74%
21,9033.73%
n/a
123,95321.12%
164,58028.05%

1980
454,129
357,08578.63%
10,5462.32%
2,8680.63%
12,6602.79%
n/a
70,01915.42%
97,04421.37%

1970
370,014
294,41279.57%
7,3421.98%
1,2860.35%
5,8261.57%
n/a
57,59215.56%
75,602 20.43%

Decade:
Components:
Births:
Deaths:
Net Migration:
Net Immigration:
Change in White population:
Change in Non-White pop.:
2000's
NumberRate
80,449 12.5
45,7717.1
-25,440-3.9
22,5653.5
-20,105 -3.1
67,609 10.5
1990's
NumberRate
88,024 15.0
46,7058.0
-25,372-4.3
29,2905.0
-7,267 -1.2
66,525 11.3
1980's
NumberRate
77,613 17.1
40,016 8.8
95,993 21.1
n/a
65,105 14.3
67,536 14.9
1970's
NumberRate
n/a
n/a
57,554 15.6
n/a
62,673 16.9
21,442 5.8

Age, Family & Household Data for Santa Barbara-Santa Maria-San Luis Obispo, CA Market Area
[Display all years]

Year:
 
Median Age:
Under 18:
Voting Age Population:
Over 65:
Households:
Persons Per HH:
Families (%HH):
Married Couples (%Fams):
Single Mothers (%Fams):
Non-Family (%HH):

2022
NumberPercent
36.5
147,618 20.3%
578,232 79.7%
130,387 18.0%
256,131
2.70
164,854 64.4%
124,146 75.3%
12,827 7.8%
91,277 35.6%

2010
NumberPercent
35.9
148,888 21.5%
544,644 78.5%
95,420 13.8%
244,120
2.70
155,291 63.6%
118,565 76.4%
13,014 8.4%
88,829 36.4%

2000
NumberPercent
35.0
151,841 23.5%
494,187 76.5%
86,229 13.3%
229,501
2.67
149,268 65.0%
118,948 79.7%
12,068 8.1%
80,233 35.0%

1990
NumberPercent
32.3
133,124 22.7%
453,646 77.3%
75,705 12.9%
210,573
2.65
140,213 66.6%
114,578 81.7%
10,782 7.7%
70,360 33.4%

1980
NumberPercent
30.2
106,186 23.4%
347,943 76.6%
54,239 11.9%
167,523
2.58
112,508 67.2%
94,772 84.2%
8,694 7.7%
55,015 32.8%

2022 Housing Data for Santa Barbara-Santa Maria-San Luis Obispo, CA Market Area

Housing Data
 Number%
Housing Units282,775 
Median Value$720,017 
Occupied256,13190.6%
Vacant26,6449.4%
Owned145,19956.7%
Rented110,93243.3%
Median Rent$1,892 
Single-Family Units194,53668.8%
    Detached174,96761.9%
    Attached19,5696.9%
Buldings with 5+ Units47,18216.7%
Mobile Homes16,5265.8%

2022 Income & Employment Data for Santa Barbara-Santa Maria-San Luis Obispo, CA Market Area

Household Income
RangeNumber%
Less than $10,00011,5114.5%
$10,000 to $14,9997,4832.9%
$15,000 to $19,9997,1732.8%
$20,000 to $24,9996,4342.5%
$25,000 to $29,9997,6603.0%
$30,000 to $34,9996,5202.5%
$35,000 to $39,9998,0203.1%
$40,000 to $44,9998,2923.2%
$45,000 to $49,9998,2193.2%
$50,000 to $59,99913,9765.5%
$60,000 to $74,99922,0898.6%
$75,000 to $99,99931,25612.2%
$100,000 to $124,99926,38710.3%
$125,000 to $149,99921,2148.3%
$150,000 to $199,99927,82410.9%
$200,000 or more42,07316.4%
Median Household Income91,414 
Per Capita Income45,797 
Cost of Living Index   (100 = average)
Compared to U.S.139 
Welfare Households
 Number%
SSI10,4154.1%
Public Assistance6,5582.6%
Public Asst. or Food Stamps22,9809.0%
Labor Force, Ages 25-64
 Number%
Employed192,03866.6%
Unemployed11,3133.9%
In Armed Forces3,1561.1%
Total Labor Force206,50771.6%
Not in Labor Force81,78028.4%
Real Unemployment Rate 32.3%
Class of Worker
 MaleFemale% Male
Private Sector121,95191,54357.1%
Non-Profit9,33615,89237.0%
Self-Employed25,58016,73960.4%
Local Government11,25117,68238.9%
State Government11,50511,55149.9%
Federal Government3,9742,44761.9%
Total Private + Self147,531108,28257.7%
Total Non-Profit + Govt.36,06647,57243.1%
Total183,597155,85454.1%
Pct. Govt.17.2%  
Occupation
 Number%
Management, Business, Science, Arts53,63215.8%
Sales and Office Occupations65,31419.2%
Professional, Technical81,13723.9%
Service Occupations67,45819.8%
Farming, Forestry, Fishing15,4404.5%
All others72,55321.3%
White Collar 58.8%
Industry
 Number%
Health care and social assistance40,76519.5%
Educational services36,40917.5%
Retail trade33,95516.3%
Accommodation and food services31,18214.9%
Professional, scientific, technical27,20613.0%
Manufacturing25,48312.2%
Construction24,03011.5%
Agriculture, forestry, fishing, hunting21,11010.1%
Public administration16,8998.1%
Other services16,3137.8%
Administrative, support, waste mgmt.14,5287.0%
Transportation and warehousing10,8055.2%
Finance and insurance8,8124.2%
Arts, entertainment, recreation7,9443.8%
Wholesale trade6,5263.1%
Real estate and rental and leasing6,4843.1%
Information6,3123.0%
Utilities4,0241.9%
Mining, quarrying, oil/gas extraction7890.4%
Management5180.2%

2022 Ancestry, Citizenship & Language Data for Santa Barbara-Santa Maria-San Luis Obispo, CA Market Area

Hispanic Breakdown
CountryNumber%
Mexican241,73033.25%
Puerto Rican3,0830.42%
Cuban9660.13%
Dominican700.01%
Total Central American9,2611.27%
Costa Rican2310.03%
Guatemalan3,6600.50%
Honduran1,1520.16%
Nicaraguan4480.06%
Panamanian810.01%
Salvadoran3,6640.50%
Other Central American250.00%
Total South American5,3290.73%
Argentinean8270.11%
Bolivian1870.03%
Chilean3750.05%
Colombian1,8410.25%
Ecuadorian3030.04%
Paraguayan00.00%
Peruvian9080.12%
Uruguayan90.00%
Venezuelan6800.09%
Other South American1990.03%
Other Hispanic13,0831.80%
Asian Breakdown
CountryNumber%
Filipino9,6861.33%
Chinese8,6171.19%
Japanese3,1610.43%
Indian2,9740.41%
Vietnamese2,9550.41%
Korean2,6780.37%
Taiwanese5740.08%
Cambodian5350.07%
Thai4210.06%
Language Spoken at Home
LanguageNumber%
English475,41069.1%
Spanish169,17724.6%
Chinese7,5891.1%
Other Indo-European7,1821.0%
Tagalog5,2560.8%
Other Asian4,7800.7%
German, other Germanic3,6500.5%
Other3,5610.5%
French, Haitian, Cajun3,3390.5%
Ancestry
CountryNumber%
German80,88211.1%
English73,75910.1%
Irish66,2019.1%
Italian35,9754.9%
European18,5792.6%
American18,4872.5%
French16,9832.3%
Scottish16,3182.2%
Polish10,8401.5%
Norwegian10,5681.5%
Swedish10,5561.5%
Portuguese9,5761.3%
Dutch8,0481.1%
British6,3490.9%
Russian6,2770.9%
Citizenship & Nativity
 Number%
U.S. citizen652,72489.8%
Not a citizen74,20110.2%
Native601,38382.7%
Foreign-born125,54217.3%

2022 Educational Attainment Data for Santa Barbara-Santa Maria-San Luis Obispo, CA Market Area

Educational Attainment, Population 25 Years and Older
< 9 Years9-12 YearsH.S. Grad or GEDSome CollegeBach. DegreeGrad Degree
37,837 8.1%26,929 5.8%83,240 17.8%148,302 31.7%104,530 22.4%66,580 14.2%
  Average years of education: 13.4
Population 25 Years and Older
< 9 Years 37,837 8.1%
9-12 Years 26,929 5.8%
H.S. Grad or GED 83,240 17.8%
Some College 148,302 31.7%
Bach. Degree 104,530 22.4%
Grad Degree 66,580 14.2%
Average years of education: 13.4

Source for the above data: U.S. Census Bureau / American Community Survey (5 year-estimates)


Historical Labor Force Data for Santa Barbara-Santa Maria-San Luis Obispo, CA Market Area

Labor Force Data from the Bureau of Labor Statistics
YearLabor
Force		EmployedUnemployedUnemp.
Rate		State
Avg.
1990 292,234 278,236 13,998 4.8%
1991 291,683 274,068 17,615 6.0%
1992 292,543 270,639 21,904 7.5%
1993 294,146 270,884 23,262 7.9%
1994 295,101 273,561 21,540 7.3%
1995 292,683 273,249 19,434 6.6%
1996 291,726 274,754 16,972 5.8%
1997 299,503 284,608 14,895 5.0%
1998 303,182 290,005 13,177 4.3%
1999 309,404 297,972 11,432 3.7%
2000 324,664 311,066 13,598 4.2%
2001 328,324 314,250 14,074 4.3%
2002 333,369 316,650 16,719 5.0%
2003 335,708 319,021 16,687 5.0%
2004 340,438 324,533 15,905 4.7%
2005 344,748 329,929 14,819 4.3%
2006 343,811 330,077 13,734 4.0%
2007 348,000 333,086 14,914 4.3%
2008 354,652 334,753 19,899 5.6%
2009 357,768 326,205 31,563 8.8%
2010 345,864 311,096 34,768 10.1%
2011 346,623 313,292 33,331 9.6%
2012 352,498 322,660 29,838 8.5%
2013 354,258 328,926 25,332 7.2%
2014 357,250 335,902 21,348 6.0%
2015 356,071 337,893 18,178 5.1%
2016 354,740 337,767 16,973 4.8%
2017 355,439 340,548 14,891 4.2%
2018 355,345 342,543 12,802 3.6%
2019 361,874 349,621 12,253 3.4%
2020 350,200 322,670 27,530 7.9%
2021 355,299 335,372 19,927 5.6%
2022 360,920 348,936 11,984 3.3%
2023 354,562 340,869 13,693 3.9%
Link: Information about the TRUE unemployment rate from shadowstats.com