2022 population: 496,719 ( 7,600 from 2010 , 2,304 from 2020)
Land area: 12446.9 square miles
Population density: 39.9 persons per square mile

2022 Census data
White:	448,528	90.30%	1.1%
Black:	4,326	0.87%	53.4%
Indian:	6,390	1.29%	9.2%
Asian:	13,847	2.79%	22.5%
2+ races:	7,104	1.43%	48.9%
Hispanic:	16,524	3.33%	56.5%

Total non-White:	48,191	9.70%	35.8%

2020-2022 Components	Number	Rate
Births:	10,620	10.7
Deaths:	13,196	13.3
Net Migration:	4,449	4.5
Net Immigration:	361	0.4

Change in White population:	-5,113	-1.0
Change in Non-White pop.:	12,713	2.6

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2010
489,119
453,641	92.75%
2,820	0.58%
5,849	1.20%
11,301	2.31%
4,770	0.98%
10,561	2.16%
35,478	7.25%

2000
479,575
456,408	95.17%
1,292	0.27%
4,968	1.04%
9,124	1.90%
3,084	0.64%
4,540	0.95%
23,167	4.83%

1990
441,490
430,126	97.43%
936	0.21%
4,144	0.94%
4,154	0.94%
n/a
2,130	0.48%
11,364	2.57%

1980
429,961
423,363	98.47%
633	0.15%
3,270	0.76%
982	0.23%
n/a
1,612	0.37%
6,598	1.53%

1970
370,526
366,770	98.99%
304	0.08%
2,007	0.54%
240	0.06%
n/a
946	0.26%
3,756	1.01%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2000's
50,641	10.6
41,160	8.6
-7,478	-1.6
2,530	0.5

-2,767	-0.6
12,311	2.6

Number	Rate
1990's
57,168	12.9
42,804	9.7
20,603	4.7
1,154	0.3

26,282	6.0
11,803	2.7

Number	Rate
1980's
64,731	15.1
39,451	9.2
-12,592	-2.9
n/a

6,763	1.6
4,766	1.1

Number	Rate
1970's
n/a
n/a
30,238	8.2
n/a

56,593	15.3
2,842	0.8

Age, Family & Household Data for Wausau-Rhinelander, WI Market Area

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2022
Number	Percent
44.7
91,388	18.4%
405,331	81.6%
98,161	19.8%

192,702
2.32

120,936	62.8%
98,074	81.1%
8,363	6.9%
71,766	37.2%

2010
Number	Percent
41.9
109,502	22.4%
379,617	77.6%
82,749	16.9%

200,815
2.38

132,885	66.2%
107,627	81.0%
9,940	7.5%
67,930	33.8%

2000
Number	Percent
37.9
121,091	25.2%
358,484	74.8%
73,919	15.4%

187,894
2.50

130,585	69.5%
110,534	84.6%
8,519	6.5%
57,309	30.5%

1990
Number	Percent
33.8
119,075	27.0%
322,415	73.0%
66,311	15.0%

163,190
2.64

119,289	73.1%
103,057	86.4%
6,966	5.8%
43,901	26.9%

1980
Number	Percent
30.2
129,054	30.0%
300,907	70.0%
56,776	13.2%

147,595
2.85

112,604	76.3%
100,032	88.8%
5,495	4.9%
34,991	23.7%

2022 Housing Data for Wausau-Rhinelander, WI Market Area

Household Income
Range	Number	%
Less than $10,000	7,234	3.8%
$10,000 to $14,999	7,027	3.6%
$15,000 to $19,999	6,245	3.2%
$20,000 to $24,999	8,500	4.4%
$25,000 to $29,999	10,108	5.2%
$30,000 to $34,999	7,683	4.0%
$35,000 to $39,999	7,815	4.1%
$40,000 to $44,999	8,011	4.2%
$45,000 to $49,999	8,457	4.4%
$50,000 to $59,999	16,163	8.4%
$60,000 to $74,999	20,746	10.8%
$75,000 to $99,999	28,445	14.8%
$100,000 to $124,999	20,828	10.8%
$125,000 to $149,999	12,156	6.3%
$150,000 to $199,999	12,969	6.7%
$200,000 or more	10,315	5.4%

Median Household Income	66,526
Per Capita Income	37,180

Cost of Living Index (100 = average)
Compared to U.S.	85

Welfare Households
	Number	%
SSI	8,696	4.5%
Public Assistance	4,998	2.6%
Public Asst. or Food Stamps	20,598	10.7%

Labor Force, Ages 25-64
	Number	%
Employed	203,304	75.6%
Unemployed	7,501	2.8%
In Armed Forces	74	0.0%

Total Labor Force	210,879	78.4%
Not in Labor Force	57,969	21.6%

Real Unemployment Rate		24.4%

Class of Worker
	Male	Female	% Male
Private Sector	86,243	67,100	56.2%
Non-Profit	5,646	13,682	29.2%
Self-Employed	15,300	7,830	66.1%

Local Government	6,905	10,854	38.9%
State Government	2,481	3,349	42.6%
Federal Government	1,342	1,519	46.9%

Total Private + Self	101,543	74,930	57.5%
Total Non-Profit + Govt.	16,374	29,404	35.8%
Total	117,917	104,334	53.1%

Pct. Govt.	11.9%

Occupation
	Number	%
Management, Business, Science, Arts	31,585	14.2%
Sales and Office Occupations	43,280	19.4%
Professional, Technical	43,409	19.5%
Service Occupations	36,044	16.2%
Farming, Forestry, Fishing	3,168	1.4%
All others	68,486	30.7%

White Collar		53.1%

Industry
	Number	%
Manufacturing	41,118	114.7%
Health care and social assistance	34,922	97.4%
Retail trade	25,776	71.9%
Educational services	16,050	44.8%
Construction	14,279	39.8%
Finance and insurance	13,016	36.3%
Accommodation and food services	12,758	35.6%
Transportation and warehousing	10,072	28.1%
Other services	9,480	26.4%
Professional, scientific, technical	7,805	21.8%
Public administration	7,214	20.1%
Agriculture, forestry, fishing, hunting	7,141	19.9%
Administrative, support, waste mgmt.	6,266	17.5%
Wholesale trade	5,332	14.9%
Arts, entertainment, recreation	4,300	12.0%
Information	2,947	8.2%
Real estate and rental and leasing	2,489	6.9%
Utilities	1,380	3.8%
Mining, quarrying, oil/gas extraction	368	1.0%
Management	91	0.3%

Hispanic Breakdown
Country	Number	%
Mexican	9,356	2.06%
Puerto Rican	1,239	0.27%
Cuban	360	0.08%
Dominican	38	0.01%

Total Central American	937	0.21%
Costa Rican	137	0.03%
Guatemalan	116	0.03%
Honduran	80	0.02%
Nicaraguan	483	0.11%
Panamanian	59	0.01%
Salvadoran	62	0.01%
Other Central American	0	0.00%

Total South American	390	0.09%
Argentinean	46	0.01%
Bolivian	10	0.00%
Chilean	9	0.00%
Colombian	163	0.04%
Ecuadorian	39	0.01%
Paraguayan	15	0.00%
Peruvian	43	0.01%
Uruguayan	3	0.00%
Venezuelan	61	0.01%
Other South American	1	0.00%

Other Hispanic	1,213	0.27%

Asian Breakdown
Country	Number	%
Hmong	7,265	1.60%
Indian	1,545	0.34%
Chinese	760	0.17%
Filipino	509	0.11%
Vietnamese	419	0.09%
Korean	242	0.05%
Laotian	197	0.04%
Japanese	186	0.04%
Cambodian	101	0.02%

Language Spoken at Home
Language	Number	%
English	412,028	95.3%
Spanish	6,573	1.5%
Other Asian	6,507	1.5%
German, other Germanic	2,704	0.6%
Other Indo-European	1,349	0.3%
Russian, Polish, other Slavic	952	0.2%
Other	501	0.1%
French, Haitian, Cajun	477	0.1%
Chinese	422	0.1%

Ancestry
Country	Number	%
German	202,549	44.5%
Polish	67,919	14.9%
Irish	41,987	9.2%
English	27,670	6.1%
Norwegian	26,137	5.7%
American	17,989	4.0%
French	13,073	2.9%
Swedish	11,932	2.6%
Italian	11,302	2.5%
Czech	8,809	1.9%
Dutch	8,110	1.8%
European	5,543	1.2%
French Canadian	4,995	1.1%
Finnish	3,583	0.8%
Scottish	3,440	0.8%

Citizenship & Nativity
	Number	%
U.S. citizen	449,512	98.8%
Not a citizen	5,600	1.2%

Native	442,733	97.3%
Foreign-born	12,379	2.7%

Educational Attainment, Population 25 Years and Older
7,395	2.3%	15,796	4.8%	115,945	35.6%	106,931	32.8%	54,431	16.7%	25,271	7.8%
Average years of education: 13.4

Population 25 Years and Older
< 9 Years	7,395	2.3%
9-12 Years	15,796	4.8%
H.S. Grad or GED	115,945	35.6%
Some College	106,931	32.8%
Bach. Degree	54,431	16.7%
Grad Degree	25,271	7.8%
Average years of education: 13.4

Labor Force Data from the Bureau of Labor Statistics
Year	Labor Force	Employed	Unemployed	Unemp. Rate	State Avg.
1990	206,590	197,227	9,363	4.5%
1991	211,771	200,191	11,580	5.5%
1992	219,959	207,676	12,283	5.6%
1993	224,547	213,123	11,424	5.1%
1994	227,578	215,849	11,729	5.2%
1995	232,404	221,200	11,204	4.8%
1996	236,608	226,254	10,354	4.4%
1997	240,139	229,821	10,318	4.3%
1998	239,255	229,015	10,240	4.3%
1999	236,365	227,542	8,823	3.7%

2000	242,260	232,882	9,378	3.9%
2001	245,409	233,866	11,543	4.7%
2002	246,938	233,488	13,450	5.4%
2003	250,197	235,974	14,223	5.7%
2004	248,168	235,160	13,008	5.2%
2005	247,286	234,683	12,603	5.1%
2006	249,861	237,392	12,469	5.0%
2007	250,933	238,215	12,718	5.1%
2008	250,651	237,267	13,384	5.3%
2009	251,616	227,665	23,951	9.5%

2010	241,084	218,125	22,959	9.5%
2011	237,327	217,311	20,016	8.4%
2012	235,536	217,018	18,518	7.9%
2013	234,418	216,826	17,592	7.5%
2014	230,550	216,753	13,797	6.0%
2015	230,107	218,938	11,169	4.9%
2016	230,735	221,110	9,625	4.2%
2017	231,583	223,589	7,994	3.5%
2018	230,198	222,786	7,412	3.2%
2019	228,048	220,070	7,978	3.5%

2020	225,376	211,741	13,635	6.0%
2021	227,312	218,525	8,787	3.9%
2022	224,113	217,186	6,927	3.1%
2023	225,635	218,280	7,355	3.3%

Housing Data
	Number	%
Housing Units	255,151
Median Value	$189,233

Occupied	192,702	75.5%
Vacant	62,449	24.5%

Owned	145,743	75.6%
Rented	46,959	24.4%
Median Rent	$816

Single-Family Units	204,131	80.0%
Detached	199,077	78.0%
Attached	5,054	2.0%
Buldings with 5+ Units	22,549	8.8%
Mobile Homes	15,308	6.0%

Wausau-Rhinelander, WI Market Area

Race Breakdown with Components of Population Change

Age, Family & Household Data for Wausau-Rhinelander, WI Market Area

2022 Housing Data for Wausau-Rhinelander, WI Market Area

2022 Income & Employment Data for Wausau-Rhinelander, WI Market Area

2022 Ancestry, Citizenship & Language Data for Wausau-Rhinelander, WI Market Area

2022 Educational Attainment Data for Wausau-Rhinelander, WI Market Area

Historical Labor Force Data for Wausau-Rhinelander, WI Market Area