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Madison, WI Market Area


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Click here to view election data for Madison, WI Market Area

2022 population: 1,044,802   ( 88,927 from 2010 , 6,365 from 2020)
Land area: 8447.9 square miles
Population density: 123.7 persons per square mile

2022 Census data
White:864,587 82.75% 4.7%
Black:43,2264.14% 23.3%
Indian:3,8780.37% 16.1%
Asian:41,9364.01% 59.3%
2+ races:22,7692.18% 51.2%
Hispanic:68,4066.55% 39.2%
Total non-White:180,21517.25% 38.9%

2020-2022 ComponentsNumberRate
Births:24,180 11.6
Deaths:21,03710.1
Net Migration: -846-0.4
Net Immigration: 3,6481.8
Change in White population:38,481 4.0
Change in Non-White pop.:50,446 5.3




Race Breakdown with Components of Population Change

[Display all years]

Year:
Total population:
White:
Black:
Indian:
Asian:
2+ races:
Hispanic:
Total non-White:

2010
955,875
826,10686.42%
35,0443.67%
3,3400.35%
26,3262.75%
15,0561.58%
49,1465.14%
129,76913.58%

2000
866,759
787,37190.84%
25,3442.92%
2,8710.33%
16,9911.96%
9,6211.11%
23,8142.75%
79,3889.16%

1990
765,979
727,49694.98%
17,3352.26%
2,4430.32%
10,5121.37%
n/a
8,1931.07%
38,4835.02%

1980
718,805
695,71896.79%
10,6391.48%
1,7050.24%
5,0150.70%
n/a
5,1830.72%
23,0873.21%

1970
657,722
643,89197.90%
6,4860.99%
8890.14%
2,1690.33%
n/a
3,5400.54%
13,831 2.10%

Decade:
Components:
Births:
Deaths:
Net Migration:
Net Immigration:
Change in White population:
Change in Non-White pop.:

2000's
NumberRate
106,869 12.3
63,1177.3
27,2863.1
17,8772.1
38,735 4.5
50,381 5.8
1990's
NumberRate
105,262 13.7
64,1458.4
35,4664.6
6,3420.8
59,875 7.8
40,905 5.3
1980's
NumberRate
109,175 15.2
58,550 8.1
-1,344 -0.2
n/a
31,778 4.4
15,396 2.1
1970's
NumberRate
n/a
n/a
7,264 1.1
n/a
51,827 7.9
9,256 1.4

Age, Family & Household Data for Madison, WI Market Area

[Display all years]

Year:
 
Median Age:
Under 18:
Voting Age Population:
Over 65:
Households:
Persons Per HH:
Families (%HH):
Married Couples (%Fams):
Single Mothers (%Fams):
Non-Family (%HH):

2022
NumberPercent
38.3
215,696 20.6%
829,106 79.4%
170,008 16.3%
435,147
2.32
254,968 58.6%
201,662 79.1%
21,868 8.6%
180,179 41.4%

2010
NumberPercent
37.0
217,336 22.7%
738,539 77.3%
119,994 12.6%
389,447
2.39
240,854 61.8%
188,493 78.3%
22,701 9.4%
148,593 38.2%

2000
NumberPercent
35.2
208,854 24.1%
657,905 75.9%
102,975 11.9%
343,942
2.44
219,476 63.8%
180,371 82.2%
17,952 8.2%
124,466 36.2%

1990
NumberPercent
32.2
191,535 25.0%
574,444 75.0%
92,495 12.1%
290,993
2.55
195,221 67.1%
164,726 84.4%
14,509 7.4%
95,772 32.9%

1980
NumberPercent
29.1
199,436 27.7%
519,369 72.3%
79,350 11.0%
259,337
2.68
180,841 69.7%
157,483 87.1%
11,456 6.3%
78,496 30.3%

2022 Housing Data for Madison, WI Market Area

Housing Data
 Number%
Housing Units467,665 
Median Value$276,969 
Occupied435,14793.0%
Vacant32,5187.0%
Owned282,01864.8%
Rented153,12935.2%
Median Rent$1,094 
Single-Family Units313,67367.1%
    Detached291,09562.2%
    Attached22,5784.8%
Buldings with 5+ Units101,46121.7%
Mobile Homes13,3612.9%

2022 Income & Employment Data for Madison, WI Market Area

Household Income
RangeNumber%
Less than $10,00017,7384.1%
$10,000 to $14,99911,9542.7%
$15,000 to $19,99912,3452.8%
$20,000 to $24,99913,8263.2%
$25,000 to $29,99915,3783.5%
$30,000 to $34,99915,1143.5%
$35,000 to $39,99915,3403.5%
$40,000 to $44,99915,6993.6%
$45,000 to $49,99915,6803.6%
$50,000 to $59,99933,7867.8%
$60,000 to $74,99943,1829.9%
$75,000 to $99,99962,83914.4%
$100,000 to $124,99947,85711.0%
$125,000 to $149,99933,1987.6%
$150,000 to $199,99941,5149.5%
$200,000 or more39,6979.1%
Median Household Income78,369 
Per Capita Income43,439 
Cost of Living Index   (100 = average)
Compared to U.S.83 
Welfare Households
 Number%
SSI16,5843.8%
Public Assistance8,2261.9%
Public Asst. or Food Stamps40,2079.2%
Labor Force, Ages 25-64
 Number%
Employed496,99978.3%
Unemployed13,9032.2%
In Armed Forces1,0300.2%
Total Labor Force511,93280.6%
Not in Labor Force123,00619.4%
Real Unemployment Rate 21.6%
Class of Worker
 MaleFemale% Male
Private Sector208,211159,53356.6%
Non-Profit14,10033,75229.5%
Self-Employed30,03817,04863.8%
Local Government14,11623,28237.7%
State Government22,77126,92445.8%
Federal Government4,6304,41651.2%
Total Private + Self238,249176,58157.4%
Total Non-Profit + Govt.55,61788,37438.6%
Total293,866264,95552.6%
Pct. Govt.17.2%  
Occupation
 Number%
Management, Business, Science, Arts96,43317.2%
Sales and Office Occupations102,10118.2%
Professional, Technical155,99427.9%
Service Occupations81,77514.6%
Farming, Forestry, Fishing4,8400.9%
All others123,54822.1%
White Collar 63.3%
Industry
 Number%
Health care and social assistance80,868236.3%
Manufacturing73,176213.8%
Educational services60,847177.8%
Retail trade58,867172.0%
Professional, scientific, technical48,045140.4%
Accommodation and food services34,466100.7%
Construction33,32097.4%
Finance and insurance28,55983.5%
Public administration25,16773.5%
Other services23,36968.3%
Transportation and warehousing17,74951.9%
Administrative, support, waste mgmt.14,54942.5%
Wholesale trade13,96340.8%
Agriculture, forestry, fishing, hunting12,60036.8%
Information12,45536.4%
Arts, entertainment, recreation8,96226.2%
Real estate and rental and leasing7,03320.6%
Utilities4,47813.1%
Management8562.5%
Mining, quarrying, oil/gas extraction5221.5%

2022 Ancestry, Citizenship & Language Data for Madison, WI Market Area

Hispanic Breakdown
CountryNumber%
Mexican43,2374.17%
Puerto Rican5,1640.50%
Cuban1,1620.11%
Dominican1,0660.10%
Total Central American3,9830.38%
Costa Rican2920.03%
Guatemalan8310.08%
Honduran8120.08%
Nicaraguan1,5440.15%
Panamanian860.01%
Salvadoran4180.04%
Other Central American00.00%
Total South American6,1230.59%
Argentinean7240.07%
Bolivian730.01%
Chilean2170.02%
Colombian2,1610.21%
Ecuadorian5890.06%
Paraguayan320.00%
Peruvian5470.05%
Uruguayan8060.08%
Venezuelan9520.09%
Other South American220.00%
Other Hispanic4,3360.42%
Asian Breakdown
CountryNumber%
Chinese9,9100.96%
Indian9,5770.92%
Hmong4,5210.44%
Korean2,1660.21%
Filipino1,9140.18%
Vietnamese1,3450.13%
Japanese8970.09%
Laotian8230.08%
Taiwanese6980.07%
Language Spoken at Home
LanguageNumber%
English898,01991.5%
Spanish39,5314.0%
Other Asian8,5340.9%
Other Indo-European8,3880.9%
Chinese7,4670.8%
German, other Germanic7,0100.7%
Russian, Polish, other Slavic3,3200.3%
Other2,6430.3%
French, Haitian, Cajun1,7960.2%
Ancestry
CountryNumber%
German366,32335.3%
Irish135,10013.0%
Norwegian98,3539.5%
English96,7119.3%
Polish49,4424.8%
Italian33,7713.3%
American31,4613.0%
French23,6632.3%
Swiss23,5972.3%
Swedish20,2452.0%
Dutch17,4651.7%
European17,0631.6%
Scottish15,3921.5%
Czech12,1821.2%
African8,1570.8%
Citizenship & Nativity
 Number%
U.S. citizen1,001,57196.6%
Not a citizen35,0333.4%
Native974,07594.0%
Foreign-born62,5296.0%

2022 Educational Attainment Data for Madison, WI Market Area

Educational Attainment, Population 25 Years and Older
< 9 Years9-12 YearsH.S. Grad or GEDSome CollegeBach. DegreeGrad Degree
14,283 2.0%25,569 3.6%180,425 25.7%203,487 29.0%173,411 24.7%105,007 15.0%
  Average years of education: 14.1
Population 25 Years and Older
< 9 Years 14,283 2.0%
9-12 Years 25,569 3.6%
H.S. Grad or GED 180,425 25.7%
Some College 203,487 29.0%
Bach. Degree 173,411 24.7%
Grad Degree 105,007 15.0%
Average years of education: 14.1

Source for the above data: U.S. Census Bureau / American Community Survey (5 year-estimates)


Historical Labor Force Data for Madison, WI Market Area

Labor Force Data from the Bureau of Labor Statistics
YearLabor
Force
EmployedUnemployedUnemp.
Rate
State
Avg.
1990 431,059 415,774 15,285 3.5%
1991 437,811 414,963 22,848 5.2%
1992 449,785 430,626 19,159 4.3%
1993 460,852 444,553 16,299 3.5%
1994 472,605 456,657 15,948 3.4%
1995 481,631 467,083 14,548 3.0%
1996 490,241 475,442 14,799 3.0%
1997 496,029 481,708 14,321 2.9%
1998 497,425 484,111 13,314 2.7%
1999 495,476 483,158 12,318 2.5%
2000 511,498 496,405 15,093 3.0%
2001 523,578 504,151 19,427 3.7%
2002 525,925 503,049 22,876 4.3%
2003 532,165 507,790 24,375 4.6%
2004 533,479 511,915 21,564 4.0%
2005 537,172 515,595 21,577 4.0%
2006 542,866 521,621 21,245 3.9%
2007 546,527 523,690 22,837 4.2%
2008 549,958 525,856 24,102 4.4%
2009 553,913 509,909 44,004 7.9%
2010 547,601 507,175 40,426 7.4%
2011 546,418 511,041 35,377 6.5%
2012 547,608 515,358 32,250 5.9%
2013 551,547 520,584 30,963 5.6%
2014 555,156 530,569 24,587 4.4%
2015 562,435 541,413 21,022 3.7%
2016 570,538 551,933 18,605 3.3%
2017 574,931 559,051 15,880 2.8%
2018 573,546 558,980 14,566 2.5%
2019 577,780 561,864 15,916 2.8%
2020 571,096 539,772 31,324 5.5%
2021 582,539 563,249 19,290 3.3%
2022 582,179 567,530 14,649 2.5%
2023 598,442 583,087 15,355 2.6%
Link: Information about the TRUE unemployment rate from shadowstats.com