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Rochester-Mason City-Austin, MN-IA Market Area


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Click here to view election data for Rochester-Mason City-Austin, MN-IA Market Area

2024 population: 400,589   ( 2,205 from 2020)
Land area: 7728.3 square miles
Population density: 51.8 persons per square mile

2024 Census data
White:327,268 81.70% 2.4%
Black:18,0934.52% 18.4%
Indian:1,1060.28% 15.8%
Asian:18,2794.56% 17.6%
2+ races:8,0232.00% 14.2%
Hispanic:27,8206.94% 15.3%
Total non-White:73,32118.30% 16.5%

2020-2024 ComponentsNumberRate
Births:19,165 12.0
Deaths:17,81511.2
Net Migration: -4,834-3.0
Net Immigration: 5,5033.5
Change in White population:-8,190 -2.1
Change in Non-White pop.:10,395 2.6




Race Breakdown with Components of Population Change
[Display all years]

Year:
Total population:
White:
Black:
Indian:
Asian:
2+ races:
Hispanic:
Total non-White:

2020
398,384
335,45884.20%
15,2793.84%
9550.24%
15,5433.90%
7,0281.76%
24,1216.05%
62,92615.80%

2010
381,763
339,82389.01%
8,8412.32%
6170.16%
9,7782.56%
4,8961.28%
17,4644.57%
41,94010.99%

2000
367,365
342,88593.34%
4,1261.12%
6130.17%
6,7911.85%
2,9840.81%
9,7292.65%
24,4806.66%

1990
349,293
339,61297.23%
1,2970.37%
4690.13%
4,2421.21%
n/a
3,6731.05%
9,6812.77%

1980
354,735
348,87098.35%
6030.17%
4450.13%
1,6010.45%
n/a
3,1260.88%
5,8651.65%

1970
352,771
348,43798.77%
6220.18%
1660.05%
6320.18%
n/a
2,6490.75%
4,334 1.23%

Decade:
Components:
Births:
Deaths:
Net Migration:
Net Immigration:
Change in White population:
Change in Non-White pop.:
2010's
NumberRate
44,952 11.8
33,2038.7
-8,870-2.3
7,1631.9
-4,365 -1.1
20,986 5.5
2000's
NumberRate
46,689 12.7
31,7898.7
-9,304-2.5
7,1101.9
-3,062 -0.8
17,460 4.8
1990's
NumberRate
46,526 13.3
34,7299.9
-4,428-1.3
3,7191.1
3,273 0.9
14,799 4.2
1980's
NumberRate
53,459 15.1
33,038 9.3
-25,722 -7.3
n/a
-9,258 -2.6
3,816 1.1
1970's
NumberRate
n/a
n/a
-24,528 -7.0
n/a
433 0.1
1,531 0.4

Age, Family & Household Data for Rochester-Mason City-Austin, MN-IA Market Area
[Display all years]

Year:
 
Median Age:
Under 18:
Voting Age Population:
Over 65:
Households:
Persons Per HH:
Families (%HH):
Married Couples (%Fams):
Single Mothers (%Fams):
Non-Family (%HH):

2022
NumberPercent
40.2
90,094 22.5%
310,495 77.5%
71,708 17.9%
157,274
2.38
99,953 63.6%
80,848 80.9%
7,932 7.9%
57,321 36.4%

2010
NumberPercent
40.1
92,866 24.3%
288,897 75.7%
62,139 16.3%
155,872
2.40
102,084 65.5%
82,706 81.0%
8,620 8.4%
53,788 34.5%

2000
NumberPercent
37.9
95,095 25.9%
272,270 74.1%
58,448 15.9%
145,748
2.46
99,036 68.0%
83,615 84.4%
7,479 7.6%
46,712 32.0%

1990
NumberPercent
34.5
93,757 26.8%
255,536 73.2%
56,126 16.1%
135,477
2.52
95,327 70.4%
83,687 87.8%
5,643 5.9%
40,150 29.6%

1980
NumberPercent
31.7
101,778 28.7%
252,957 71.3%
50,140 14.1%
129,116
2.69
95,260 73.8%
85,503 89.8%
4,317 4.5%
33,856 26.2%

2022 Housing Data for Rochester-Mason City-Austin, MN-IA Market Area

Housing Data
 Number%
Housing Units171,124 
Median Value$208,838 
Occupied157,27491.9%
Vacant13,8508.1%
Owned117,23674.5%
Rented40,03825.5%
Median Rent$944 
Single-Family Units135,61179.2%
    Detached127,81374.7%
    Attached7,7984.6%
Buldings with 5+ Units22,10612.9%
Mobile Homes4,4842.6%

2022 Income & Employment Data for Rochester-Mason City-Austin, MN-IA Market Area

Household Income
RangeNumber%
Less than $10,0005,1363.3%
$10,000 to $14,9994,9853.2%
$15,000 to $19,9995,1753.3%
$20,000 to $24,9995,3603.4%
$25,000 to $29,9995,8603.7%
$30,000 to $34,9995,2243.3%
$35,000 to $39,9995,6093.6%
$40,000 to $44,9996,0183.8%
$45,000 to $49,9996,1383.9%
$50,000 to $59,99911,7647.5%
$60,000 to $74,99916,20010.3%
$75,000 to $99,99922,20714.1%
$100,000 to $124,99918,02111.5%
$125,000 to $149,99911,6347.4%
$150,000 to $199,99913,4188.5%
$200,000 or more14,5259.2%
Median Household Income77,532 
Per Capita Income42,074 
Cost of Living Index   (100 = average)
Compared to U.S.95 
Welfare Households
 Number%
SSI5,7743.7%
Public Assistance3,8122.4%
Public Asst. or Food Stamps13,5218.6%
Labor Force, Ages 25-64
 Number%
Employed174,38580.3%
Unemployed5,5592.6%
In Armed Forces970.0%
Total Labor Force180,04182.9%
Not in Labor Force37,20117.1%
Real Unemployment Rate 19.7%
Class of Worker
 MaleFemale% Male
Private Sector65,80746,94958.4%
Non-Profit15,16427,91335.2%
Self-Employed12,8436,88265.1%
Local Government5,7439,44537.8%
State Government2,3022,32249.8%
Federal Government1,2791,07854.3%
Total Private + Self78,65053,83159.4%
Total Non-Profit + Govt.24,48840,75837.5%
Total103,13894,58952.2%
Pct. Govt.11.2%  
Occupation
 Number%
Management, Business, Science, Arts28,10214.2%
Sales and Office Occupations34,53417.4%
Professional, Technical54,83427.7%
Service Occupations30,61615.4%
Farming, Forestry, Fishing1,9111.0%
All others50,08025.3%
White Collar 59.3%
Industry
 Number%
Health care and social assistance53,53927.0%
Manufacturing28,29414.3%
Retail trade20,09610.1%
Educational services15,0017.6%
Construction12,0536.1%
Accommodation and food services10,2585.2%
Professional, scientific, technical8,1194.1%
Other services8,0594.1%
Agriculture, forestry, fishing, hunting7,0573.6%
Transportation and warehousing6,8243.4%
Finance and insurance5,7372.9%
Public administration5,4072.7%
Administrative, support, waste mgmt.4,9102.5%
Wholesale trade4,4102.2%
Arts, entertainment, recreation2,6141.3%
Information2,4321.2%
Real estate and rental and leasing1,5890.8%
Utilities1,3830.7%
Mining, quarrying, oil/gas extraction2560.1%
Management1280.1%

2022 Ancestry, Citizenship & Language Data for Rochester-Mason City-Austin, MN-IA Market Area

Hispanic Breakdown
CountryNumber%
Mexican16,9454.43%
Puerto Rican1,1730.31%
Cuban7150.19%
Dominican550.01%
Total Central American9360.24%
Costa Rican260.01%
Guatemalan2400.06%
Honduran670.02%
Nicaraguan1880.05%
Panamanian340.01%
Salvadoran3810.10%
Other Central American00.00%
Total South American1,5600.41%
Argentinean190.00%
Bolivian1120.03%
Chilean990.03%
Colombian6110.16%
Ecuadorian2200.06%
Paraguayan810.02%
Peruvian2260.06%
Uruguayan420.01%
Venezuelan1440.04%
Other South American60.00%
Other Hispanic1,7660.46%
Asian Breakdown
CountryNumber%
Burmese2,0820.54%
Indian2,0560.54%
Vietnamese2,0130.53%
Chinese1,9880.52%
Cambodian1,3840.36%
Filipino9140.24%
Laotian6550.17%
Korean5320.14%
Hmong4350.11%
Language Spoken at Home
LanguageNumber%
English321,30889.4%
Spanish13,7523.8%
Other Asian5,6181.6%
Other5,1391.4%
German, other Germanic3,0610.9%
Other Indo-European2,6980.8%
Arabic2,1020.6%
Chinese1,3950.4%
Vietnamese1,3770.4%
Ancestry
CountryNumber%
German126,94833.2%
Norwegian63,28816.5%
Irish38,20210.0%
English25,4306.6%
American13,4063.5%
Swedish10,7622.8%
Dutch7,8172.0%
Polish7,7712.0%
French7,2151.9%
Danish6,7951.8%
Czech6,5621.7%
European5,1831.4%
Italian4,9021.3%
Scottish4,4161.2%
Scandinavian4,0021.0%
Citizenship & Nativity
 Number%
U.S. citizen369,36596.5%
Not a citizen13,5323.5%
Native355,23692.8%
Foreign-born27,6617.2%

2022 Educational Attainment Data for Rochester-Mason City-Austin, MN-IA Market Area

Educational Attainment, Population 25 Years and Older
< 9 Years9-12 YearsH.S. Grad or GEDSome CollegeBach. DegreeGrad Degree
7,577 2.9%9,796 3.7%73,912 28.2%84,459 32.2%53,551 20.4%33,132 12.6%
  Average years of education: 13.8
Population 25 Years and Older
< 9 Years 7,577 2.9%
9-12 Years 9,796 3.7%
H.S. Grad or GED 73,912 28.2%
Some College 84,459 32.2%
Bach. Degree 53,551 20.4%
Grad Degree 33,132 12.6%
Average years of education: 13.8

Source for the above data: U.S. Census Bureau / American Community Survey (5 year-estimates)


Historical Labor Force Data for Rochester-Mason City-Austin, MN-IA Market Area

Labor Force Data from the Bureau of Labor Statistics
YearLabor
Force		EmployedUnemployedUnemp.
Rate		State
Avg.
1990 175,651 166,991 8,660 4.9%
1991 177,423 169,542 7,881 4.4%
1992 179,244 171,759 7,485 4.2%
1993 181,837 174,052 7,785 4.3%
1994 182,739 174,722 8,017 4.4%
1995 182,630 176,137 6,493 3.6%
1996 184,964 178,322 6,642 3.6%
1997 187,011 181,746 5,265 2.8%
1998 189,126 184,583 4,543 2.4%
1999 191,629 187,066 4,563 2.4%
2000 193,026 187,555 5,471 2.8%
2001 196,171 189,740 6,431 3.3%
2002 198,685 190,771 7,914 4.0%
2003 198,555 189,874 8,681 4.4%
2004 199,754 191,242 8,512 4.3%
2005 199,679 191,645 8,034 4.0%
2006 199,591 192,078 7,513 3.8%
2007 200,008 191,922 8,086 4.0%
2008 200,101 190,297 9,804 4.9%
2009 201,583 187,311 14,272 7.1%
2010 202,126 188,935 13,191 6.5%
2011 201,302 189,656 11,646 5.8%
2012 200,798 190,774 10,024 5.0%
2013 200,862 191,679 9,183 4.6%
2014 200,301 192,383 7,918 4.0%
2015 202,226 195,392 6,834 3.4%
2016 204,166 197,483 6,683 3.3%
2017 204,780 198,784 5,996 2.9%
2018 205,561 200,139 5,422 2.6%
2019 209,156 203,356 5,800 2.8%
2020 209,261 198,193 11,068 5.3%
2021 207,082 200,086 6,996 3.4%
2022 207,846 202,763 5,083 2.4%
2023 208,934 203,590 5,344 2.6%
2024 208,833 203,386 5,447 2.6%
Link: Information about the TRUE unemployment rate from shadowstats.com