2022 population: 398,180 ( 16,417 from 2010 , 239 from 2020)
Land area: 7728.3 square miles
Population density: 51.5 persons per square mile

2022 Census data
White:	331,518	83.26%	2.4%
Black:	16,697	4.19%	88.9%
Indian:	1,032	0.26%	67.3%
Asian:	16,459	4.13%	68.3%
2+ races:	7,553	1.90%	54.3%
Hispanic:	24,921	6.26%	42.7%

Total non-White:	66,662	16.74%	58.9%

2020-2022 Components	Number	Rate
Births:	10,249	12.9
Deaths:	9,499	11.9
Net Migration:	-2,716	-3.4
Net Immigration:	1,536	1.9

Change in White population:	-8,305	-2.2
Change in Non-White pop.:	24,722	6.5

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2010
381,763
339,823	89.01%
8,841	2.32%
617	0.16%
9,778	2.56%
4,896	1.28%
17,464	4.57%
41,940	10.99%

2000
367,365
342,885	93.34%
4,126	1.12%
613	0.17%
6,791	1.85%
2,984	0.81%
9,729	2.65%
24,480	6.66%

1990
349,293
339,612	97.23%
1,297	0.37%
469	0.13%
4,242	1.21%
n/a
3,673	1.05%
9,681	2.77%

1980
354,735
348,870	98.35%
603	0.17%
445	0.13%
1,601	0.45%
n/a
3,126	0.88%
5,865	1.65%

1970
352,771
348,437	98.77%
622	0.18%
166	0.05%
632	0.18%
n/a
2,649	0.75%
4,334	1.23%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2000's
46,689	12.7
31,789	8.7
-9,304	-2.5
7,110	1.9

-3,062	-0.8
17,460	4.8

Number	Rate
1990's
46,526	13.3
34,729	9.9
-4,428	-1.3
3,719	1.1

3,273	0.9
14,799	4.2

Number	Rate
1980's
53,459	15.1
33,038	9.3
-25,722	-7.3
n/a

-9,258	-2.6
3,816	1.1

Number	Rate
1970's
n/a
n/a
-24,528	-7.0
n/a

433	0.1
1,531	0.4

Age, Family & Household Data for Rochester-Mason City-Austin, MN-IA Market Area

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2022
Number	Percent
40.2
90,094	22.6%
308,086	77.4%
71,708	18.0%

157,274
2.38

99,953	63.6%
80,848	80.9%
7,932	7.9%
57,321	36.4%

2010
Number	Percent
40.1
92,866	24.3%
288,897	75.7%
62,139	16.3%

155,872
2.40

102,084	65.5%
82,706	81.0%
8,620	8.4%
53,788	34.5%

2000
Number	Percent
37.9
95,095	25.9%
272,270	74.1%
58,448	15.9%

145,748
2.46

99,036	68.0%
83,615	84.4%
7,479	7.6%
46,712	32.0%

1990
Number	Percent
34.5
93,757	26.8%
255,536	73.2%
56,126	16.1%

135,477
2.52

95,327	70.4%
83,687	87.8%
5,643	5.9%
40,150	29.6%

1980
Number	Percent
31.7
101,778	28.7%
252,957	71.3%
50,140	14.1%

129,116
2.69

95,260	73.8%
85,503	89.8%
4,317	4.5%
33,856	26.2%

2022 Housing Data for Rochester-Mason City-Austin, MN-IA Market Area

Household Income
Range	Number	%
Less than $10,000	5,136	3.3%
$10,000 to $14,999	4,985	3.2%
$15,000 to $19,999	5,175	3.3%
$20,000 to $24,999	5,360	3.4%
$25,000 to $29,999	5,860	3.7%
$30,000 to $34,999	5,224	3.3%
$35,000 to $39,999	5,609	3.6%
$40,000 to $44,999	6,018	3.8%
$45,000 to $49,999	6,138	3.9%
$50,000 to $59,999	11,764	7.5%
$60,000 to $74,999	16,200	10.3%
$75,000 to $99,999	22,207	14.1%
$100,000 to $124,999	18,021	11.5%
$125,000 to $149,999	11,634	7.4%
$150,000 to $199,999	13,418	8.5%
$200,000 or more	14,525	9.2%

Median Household Income	77,532
Per Capita Income	42,074

Cost of Living Index (100 = average)
Compared to U.S.	95

Welfare Households
	Number	%
SSI	5,774	3.7%
Public Assistance	3,812	2.4%
Public Asst. or Food Stamps	13,521	8.6%

Labor Force, Ages 25-64
	Number	%
Employed	174,385	80.3%
Unemployed	5,559	2.6%
In Armed Forces	97	0.0%

Total Labor Force	180,041	82.9%
Not in Labor Force	37,201	17.1%

Real Unemployment Rate		19.7%

Class of Worker
	Male	Female	% Male
Private Sector	65,807	46,949	58.4%
Non-Profit	15,164	27,913	35.2%
Self-Employed	12,843	6,882	65.1%

Local Government	5,743	9,445	37.8%
State Government	2,302	2,322	49.8%
Federal Government	1,279	1,078	54.3%

Total Private + Self	78,650	53,831	59.4%
Total Non-Profit + Govt.	24,488	40,758	37.5%
Total	103,138	94,589	52.2%

Pct. Govt.	11.2%

Occupation
	Number	%
Management, Business, Science, Arts	28,102	14.2%
Sales and Office Occupations	34,534	17.4%
Professional, Technical	54,834	27.7%
Service Occupations	30,616	15.4%
Farming, Forestry, Fishing	1,911	1.0%
All others	50,080	25.3%

White Collar		59.3%

Industry
	Number	%
Health care and social assistance	53,539	61.6%
Manufacturing	28,294	32.6%
Retail trade	20,096	23.1%
Educational services	15,001	17.3%
Construction	12,053	13.9%
Accommodation and food services	10,258	11.8%
Professional, scientific, technical	8,119	9.3%
Other services	8,059	9.3%
Agriculture, forestry, fishing, hunting	7,057	8.1%
Transportation and warehousing	6,824	7.9%
Finance and insurance	5,737	6.6%
Public administration	5,407	6.2%
Administrative, support, waste mgmt.	4,910	5.7%
Wholesale trade	4,410	5.1%
Arts, entertainment, recreation	2,614	3.0%
Information	2,432	2.8%
Real estate and rental and leasing	1,589	1.8%
Utilities	1,383	1.6%
Mining, quarrying, oil/gas extraction	256	0.3%
Management	128	0.1%

Hispanic Breakdown
Country	Number	%
Mexican	16,945	4.43%
Puerto Rican	1,173	0.31%
Cuban	715	0.19%
Dominican	55	0.01%

Total Central American	936	0.24%
Costa Rican	26	0.01%
Guatemalan	240	0.06%
Honduran	67	0.02%
Nicaraguan	188	0.05%
Panamanian	34	0.01%
Salvadoran	381	0.10%
Other Central American	0	0.00%

Total South American	1,560	0.41%
Argentinean	19	0.00%
Bolivian	112	0.03%
Chilean	99	0.03%
Colombian	611	0.16%
Ecuadorian	220	0.06%
Paraguayan	81	0.02%
Peruvian	226	0.06%
Uruguayan	42	0.01%
Venezuelan	144	0.04%
Other South American	6	0.00%

Other Hispanic	1,766	0.46%

Asian Breakdown
Country	Number	%
Burmese	2,082	0.54%
Indian	2,056	0.54%
Vietnamese	2,013	0.53%
Chinese	1,988	0.52%
Cambodian	1,384	0.36%
Filipino	914	0.24%
Laotian	655	0.17%
Korean	532	0.14%
Hmong	435	0.11%

Language Spoken at Home
Language	Number	%
English	321,308	89.4%
Spanish	13,752	3.8%
Other Asian	5,618	1.6%
Other	5,139	1.4%
German, other Germanic	3,061	0.9%
Other Indo-European	2,698	0.8%
Arabic	2,102	0.6%
Chinese	1,395	0.4%
Vietnamese	1,377	0.4%

Ancestry
Country	Number	%
German	126,948	33.2%
Norwegian	63,288	16.5%
Irish	38,202	10.0%
English	25,430	6.6%
American	13,406	3.5%
Swedish	10,762	2.8%
Dutch	7,817	2.0%
Polish	7,771	2.0%
French	7,215	1.9%
Danish	6,795	1.8%
Czech	6,562	1.7%
European	5,183	1.4%
Italian	4,902	1.3%
Scottish	4,416	1.2%
Scandinavian	4,002	1.0%

Citizenship & Nativity
	Number	%
U.S. citizen	369,365	96.5%
Not a citizen	13,532	3.5%

Native	355,236	92.8%
Foreign-born	27,661	7.2%

Educational Attainment, Population 25 Years and Older
7,577	2.9%	9,796	3.7%	73,912	28.2%	84,459	32.2%	53,551	20.4%	33,132	12.6%
Average years of education: 13.8

Population 25 Years and Older
< 9 Years	7,577	2.9%
9-12 Years	9,796	3.7%
H.S. Grad or GED	73,912	28.2%
Some College	84,459	32.2%
Bach. Degree	53,551	20.4%
Grad Degree	33,132	12.6%
Average years of education: 13.8

Labor Force Data from the Bureau of Labor Statistics
Year	Labor Force	Employed	Unemployed	Unemp. Rate	State Avg.
1990	175,651	166,991	8,660	4.9%
1991	177,423	169,542	7,881	4.4%
1992	179,244	171,759	7,485	4.2%
1993	181,837	174,052	7,785	4.3%
1994	182,739	174,722	8,017	4.4%
1995	182,630	176,137	6,493	3.6%
1996	184,964	178,322	6,642	3.6%
1997	187,011	181,746	5,265	2.8%
1998	189,126	184,583	4,543	2.4%
1999	191,629	187,066	4,563	2.4%

2000	193,026	187,555	5,471	2.8%
2001	196,171	189,740	6,431	3.3%
2002	198,685	190,771	7,914	4.0%
2003	198,555	189,874	8,681	4.4%
2004	199,754	191,242	8,512	4.3%
2005	199,679	191,645	8,034	4.0%
2006	199,591	192,078	7,513	3.8%
2007	200,008	191,922	8,086	4.0%
2008	200,101	190,297	9,804	4.9%
2009	201,583	187,311	14,272	7.1%

2010	202,126	188,935	13,191	6.5%
2011	201,302	189,656	11,646	5.8%
2012	200,798	190,774	10,024	5.0%
2013	200,862	191,679	9,183	4.6%
2014	200,301	192,383	7,918	4.0%
2015	202,226	195,392	6,834	3.4%
2016	204,166	197,483	6,683	3.3%
2017	204,780	198,784	5,996	2.9%
2018	205,561	200,139	5,422	2.6%
2019	209,156	203,356	5,800	2.8%

2020	209,261	198,193	11,068	5.3%
2021	207,082	200,086	6,996	3.4%
2022	207,846	202,763	5,083	2.4%
2023	208,934	203,590	5,344	2.6%

Housing Data
	Number	%
Housing Units	171,124
Median Value	$208,838

Occupied	157,274	91.9%
Vacant	13,850	8.1%

Owned	117,236	74.5%
Rented	40,038	25.5%
Median Rent	$944

Single-Family Units	135,611	79.2%
Detached	127,813	74.7%
Attached	7,798	4.6%
Buldings with 5+ Units	22,106	12.9%
Mobile Homes	4,484	2.6%

Rochester-Mason City-Austin, MN-IA Market Area

Race Breakdown with Components of Population Change

Age, Family & Household Data for Rochester-Mason City-Austin, MN-IA Market Area

2022 Housing Data for Rochester-Mason City-Austin, MN-IA Market Area

2022 Income & Employment Data for Rochester-Mason City-Austin, MN-IA Market Area

2022 Ancestry, Citizenship & Language Data for Rochester-Mason City-Austin, MN-IA Market Area

2022 Educational Attainment Data for Rochester-Mason City-Austin, MN-IA Market Area

Historical Labor Force Data for Rochester-Mason City-Austin, MN-IA Market Area