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Madison, WI Market Area


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Click here to view demographic data for Madison, WI Market Area

2022 population: 1,044,802   ( 88,927 from 2010 , 6,365 from 2020)
Land area: 8447.9 square miles
Population density: 123.7 persons per square mile

2022 Census data
White:864,587 82.75% 4.7%
Black:43,2264.14% 23.3%
Indian:3,8780.37% 16.1%
Asian:41,9364.01% 59.3%
2+ races:22,7692.18% 51.2%
Hispanic:68,4066.55% 39.2%
Total non-White:180,21517.25% 38.9%

2020-2022 ComponentsNumberRate
Births:24,180 11.6
Deaths:21,03710.1
Net Migration: -846-0.4
Net Immigration: 3,6481.8
Change in White population:38,481 4.0
Change in Non-White pop.:50,446 5.3



Historical Presidential Election Results for Madison, WI Market Area



Click on the Year to view county-level data for that election.

YearTurnout WinnerRunner-Up OtherTotal Votes Diff
(US)
PUSV
2020 73% Joe Biden (D) 386,601 64.3% Donald Trump* (R) 204,732 34.0% 10,176 [+] 1.7% 601,509 -13 0.38%
2016 68% Hillary Clinton (D) 324,834 60.4% Donald Trump (R) 177,411 33.0% 35,223 [+] 6.6% 537,468 -13 0.39%
2012 72% Barack Obama* (D) 353,867 65.5% Mitt Romney (R) 178,714 33.1% 7,406 [+] 1.4% 539,987 -14 0.42%
2008 71% Barack Obama (D) 346,182 67.5% John McCain (R) 158,895 31.0% 7,409 [+] 1.4% 512,486 -15 0.39%
2004 74% John Kerry (D) 305,641 60.0% George W. Bush* (R) 198,786 39.0% 4,991 [+] 1.0% 509,418 -12 0.42%
2000 66% Albert Gore, Jr. (D) 248,653 57.1% George W. Bush (R) 163,843 37.7% 22,628 [+] 5.2% 435,124 -10 0.41%
1996 58% Bill Clinton* (D) 196,004 53.8% Robert Dole (R) 120,240 33.0% 47,914 [+] 13.2% 364,158 -8 0.38%
1992 69% Bill Clinton (D) 196,513 48.1% George Bush* (R) 129,836 31.8% 81,807 [+] 20.0% 408,156 -6 0.39%
1988 61% Michael Dukakis (D) 184,649 54.0% George Bush (R) 154,565 45.2% 2,528 [+] 0.7% 341,742 -8 0.37%
1984 63% Ronald Reagan* (R) 174,762 51.3% Walter Mondale (D) 163,466 48.0% 2,383 0.7% 340,611 -7 0.37%
1980 68% Jimmy Carter* (D) 158,491 45.2% Ronald Reagan (R) 151,834 43.3% 40,644 [+] 11.6% 350,969 -7 0.41%
1976 70% Jimmy Carter (D) 163,054 50.3% Gerald Ford* (R) 150,185 46.3% 10,818 [+] 3.3% 324,057 -2 0.40%
1972 65% Richard Nixon* (R) 147,945 51.0% George McGovern (D) 138,119 47.6% 3,884 [+] 1.3% 289,948 -10 0.37%
1968 64% Richard Nixon (R) 118,110 47.7% Hubert Humphrey (D) 114,398 46.2% 15,206 [+] 6.1% 247,714 4 0.34%
1964 66% Lyndon Johnson* (D) 150,529 63.0% Barry Goldwater (R) 87,880 36.8% 376 0.2% 238,785 -2 0.34%
1960 71% Richard Nixon (R) 136,163 56.3% John Kennedy (D) 105,306 43.5% 389 0.2% 241,858 7 0.35%
1956 62% Dwight Eisenhower* (R) 130,388 60.9% Adlai Stevenson (D) 82,571 38.6% 976 0.5% 213,935 4 0.34%
1952 68% Dwight Eisenhower (R) 140,221 62.9% Adlai Stevenson (D) 82,117 36.9% 444 0.2% 222,782 8 0.36%
1948 57% Harry Truman* (D) 88,169 50.4% Thomas Dewey (R) 82,945 47.4% 3,984 [+] 2.3% 175,098 2 0.36%
1944 64% Thomas Dewey (R) 96,601 51.5% Franklin Roosevelt* (D) 89,984 48.0% 1,077 0.6% 187,662 6 0.39%
1940 73% Wendell Willkie (R) 100,381 49.8% Franklin Roosevelt* (D) 99,437 49.3% 1,800 0.9% 201,618 5 0.40%
1936 72% Franklin Roosevelt* (D) 106,649 58.3% Alf Landon (R) 68,765 37.6% 7,547 [+] 4.1% 182,961 1 0.40%
1932 67% Franklin Roosevelt (D) 91,414 56.0% Herbert Hoover* (R) 68,115 41.7% 3,783 [+] 2.3% 163,312 2 0.41%
1928 70% Herbert Hoover (R) 98,126 61.5% Al Smith (D) 60,261 37.8% 1,168 [+] 0.7% 159,555 3 0.43%
1924 63% Robert LaFollette (Prog) 72,675 51.7% Calvin Coolidge (R) 56,047 39.9% 11,918 [+] 8.5% 140,640 -14 0.48%
1920 52% Warren Harding (R) 90,570 80.6% James Cox (D) 16,754 14.9% 5,002 [+] 4.5% 112,326 20 0.42%
1916 36% Charles Evans Hughes (R) 38,791 52.7% Woodrow Wilson* (D) 32,075 43.6% 2,682 [+] 3.6% 73,548 7 0.40%
1912 34% Woodrow Wilson (D) 29,924 43.9% William Taft* (R) 26,497 38.8% 11,809 [+] 17.3% 68,230 16 0.45%
1908 42% William Taft (R) 45,103 57.3% William J. Bryan (D) 29,886 38.0% 3,686 [+] 4.7% 78,675 6 0.53%
1904 42% Theodore Roosevelt (R) 50,583 65.3% Alton Parker (D) 23,103 29.8% 3,806 [+] 4.9% 77,492 9 0.57%
1900 43% William McKinley* (R) 48,531 62.1% William J. Bryan (D) 26,744 34.2% 2,878 [+] 3.7% 78,153 10 0.56%
* incumbent         PSV: percent of state vote



2020 President, Madison, WI Market Area
CandidateVotesPct
Joe Biden (D) 386,601 64.3%
Donald Trump* (R) 204,732 34.0%
Jo Jorgensen (Lbt) 6,787 1.1%
Other 3,389 0.6%
TOTAL 601,509
Turnout: 73% Diff (US): -13


2016 President, Madison, WI Market Area
CandidateVotesPct
Hillary Clinton (D) 324,834 60.4%
Donald Trump (R) 177,411 33.0%
Gary Johnson (Lbt) 18,848 3.5%
Jill Stein (Grn) 6,917 1.3%
Evan McMullin (I) 1,530 0.3%
Other 7,928 1.5%
TOTAL 537,468
Turnout: 68% Diff (US): -13


2012 President, Madison, WI Market Area
CandidateVotesPct
Barack Obama* (D) 353,867 65.5%
Mitt Romney (R) 178,714 33.1%
Gary Johnson (Lbt) 3,768 0.7%
Other 3,638 0.7%
TOTAL 539,987
Turnout: 72% Diff (US): -14


2008 President, Madison, WI Market Area
CandidateVotesPct
Barack Obama (D) 346,182 67.5%
John McCain (R) 158,895 31.0%
Ralph Nader (I) 2,905 0.6%
Bob Barr (Lbt) 1,581 0.3%
Other 2,923 0.6%
TOTAL 512,486
Turnout: 71% Diff (US): -15


2004 President, Madison, WI Market Area
CandidateVotesPct
George W. Bush* (R) 198,786 39.0%
John Kerry (D) 305,641 60.0%
Ralph Nader (I) 2,657 0.5%
Other 2,334 0.5%
TOTAL 509,418
Turnout: 74% Diff (US): -12


2000 President, Madison, WI Market Area
CandidateVotesPct
George W. Bush (R) 163,843 37.7%
Albert Gore, Jr. (D) 248,653 57.1%
Ralph Nader (Grn) 19,503 4.5%
Pat Buchanan (Ref) 941 0.2%
Other 2,184 0.5%
TOTAL 435,124
Turnout: 66% Diff (US): -10


1996 President, Madison, WI Market Area
CandidateVotesPct
Bill Clinton* (D) 196,004 53.8%
Robert Dole (R) 120,240 33.0%
Ross Perot (Ref) 33,467 9.2%
Ralph Nader (Grn) 10,346 2.8%
Harry Browne (Lbt) 1,912 0.5%
Other 2,189 0.6%
TOTAL 364,158
Turnout: 58% Diff (US): -8


1992 President, Madison, WI Market Area
CandidateVotesPct
Bill Clinton (D) 196,513 48.1%
George Bush* (R) 129,836 31.8%
Ross Perot (I) 79,240 19.4%
Other 2,567 0.6%
TOTAL 408,156
Turnout: 69% Diff (US): -6


1988 President, Madison, WI Market Area
CandidateVotesPct
George Bush (R) 154,565 45.2%
Michael Dukakis (D) 184,649 54.0%
Ron Paul (Lbt) 943 0.3%
Other 1,585 0.5%
TOTAL 341,742
Turnout: 61% Diff (US): -8


1984 President, Madison, WI Market Area
CandidateVotesPct
Ronald Reagan* (R) 174,762 51.3%
Walter Mondale (D) 163,466 48.0%
Other 2,383 0.7%
TOTAL 340,611
Turnout: 63% Diff (US): -7


1980 President, Madison, WI Market Area
CandidateVotesPct
Ronald Reagan (R) 151,834 43.3%
Jimmy Carter* (D) 158,491 45.2%
John Anderson (I) 31,737 9.0%
Edward Clark (Lbt) 5,039 1.4%
Other 3,868 1.1%
TOTAL 350,969
Turnout: 68% Diff (US): -7


1976 President, Madison, WI Market Area
CandidateVotesPct
Jimmy Carter (D) 163,054 50.3%
Gerald Ford* (R) 150,185 46.3%
Eugene McCarthy (I) 7,145 2.2%
Other 3,673 1.1%
TOTAL 324,057
Turnout: 70% Diff (US): -2


1972 President, Madison, WI Market Area
CandidateVotesPct
Richard Nixon* (R) 147,945 51.0%
George McGovern (D) 138,119 47.6%
John Schmitz (Amer) 3,219 1.1%
Other 665 0.2%
TOTAL 289,948
Turnout: 65% Diff (US): -10


1968 President, Madison, WI Market Area
CandidateVotesPct
Richard Nixon (R) 118,110 47.7%
Hubert Humphrey (D) 114,398 46.2%
George Wallace (AIP) 13,662 5.5%
Other 1,544 0.6%
TOTAL 247,714
Turnout: 64% Diff (US): 4


1964 President, Madison, WI Market Area
CandidateVotesPct
Lyndon Johnson* (D) 150,529 63.0%
Barry Goldwater (R) 87,880 36.8%
Other 376 0.2%
TOTAL 238,785
Turnout: 66% Diff (US): -2


1960 President, Madison, WI Market Area
CandidateVotesPct
John Kennedy (D) 105,306 43.5%
Richard Nixon (R) 136,163 56.3%
Other 389 0.2%
TOTAL 241,858
Turnout: 71% Diff (US): 7


1956 President, Madison, WI Market Area
CandidateVotesPct
Dwight Eisenhower* (R) 130,388 60.9%
Adlai Stevenson (D) 82,571 38.6%
Other 976 0.5%
TOTAL 213,935
Turnout: 62% Diff (US): 4


1952 President, Madison, WI Market Area
CandidateVotesPct
Dwight Eisenhower (R) 140,221 62.9%
Adlai Stevenson (D) 82,117 36.9%
Other 444 0.2%
TOTAL 222,782
Turnout: 68% Diff (US): 8


1948 President, Madison, WI Market Area
CandidateVotesPct
Harry Truman* (D) 88,169 50.4%
Thomas Dewey (R) 82,945 47.4%
Henry Wallace (Prog) 2,403 1.4%
Other 1,581 0.9%
TOTAL 175,098
Turnout: 57% Diff (US): 2


1944 President, Madison, WI Market Area
CandidateVotesPct
Franklin Roosevelt* (D) 89,984 48.0%
Thomas Dewey (R) 96,601 51.5%
Other 1,077 0.6%
TOTAL 187,662
Turnout: 64% Diff (US): 6


1940 President, Madison, WI Market Area
CandidateVotesPct
Franklin Roosevelt* (D) 99,437 49.3%
Wendell Willkie (R) 100,381 49.8%
Other 1,800 0.9%
TOTAL 201,618
Turnout: 73% Diff (US): 5


1936 President, Madison, WI Market Area
CandidateVotesPct
Franklin Roosevelt* (D) 106,649 58.3%
Alf Landon (R) 68,765 37.6%
William Lemke (Union) 6,473 3.5%
Norman Thomas (Soc) 550 0.3%
Other 524 0.3%
TOTAL 182,961
Turnout: 72% Diff (US): 1


1932 President, Madison, WI Market Area
CandidateVotesPct
Franklin Roosevelt (D) 91,414 56.0%
Herbert Hoover* (R) 68,115 41.7%
Norman Thomas (Soc) 3,026 1.9%
Other 757 0.5%
TOTAL 163,312
Turnout: 67% Diff (US): 2


1928 President, Madison, WI Market Area
CandidateVotesPct
Herbert Hoover (R) 98,126 61.5%
Al Smith (D) 60,261 37.8%
Norman Thomas (Soc) 603 0.4%
Other 565 0.4%
TOTAL 159,555
Turnout: 70% Diff (US): 3


1924 President, Madison, WI Market Area
CandidateVotesPct
Calvin Coolidge (R) 56,047 39.9%
John Davis (D) 10,779 7.7%
Robert LaFollette (Prog) 72,675 51.7%
Other 1,139 0.8%
TOTAL 140,640
Turnout: 63% Diff (US): -14


1920 President, Madison, WI Market Area
CandidateVotesPct
Warren Harding (R) 90,570 80.6%
James Cox (D) 16,754 14.9%
Eugene Debs (Soc) 2,709 2.4%
Aaron Watkins (Proh) 2,293 2.0%
TOTAL 112,326
Turnout: 52% Diff (US): 20


1916 President, Madison, WI Market Area
CandidateVotesPct
Woodrow Wilson* (D) 32,075 43.6%
Charles Evans Hughes (R) 38,791 52.7%
Allan Benson (Soc) 931 1.3%
James Hanly (Proh) 1,751 2.4%
TOTAL 73,548
Turnout: 36% Diff (US): 7


1912 President, Madison, WI Market Area
CandidateVotesPct
Woodrow Wilson (D) 29,924 43.9%
Theodore Roosevelt (Prog) 8,174 12.0%
William Taft* (R) 26,497 38.8%
Eugene Debs (Soc) 1,273 1.9%
Eugene Chafin (Proh) 2,323 3.4%
Other 39 0.1%
TOTAL 68,230
Turnout: 34% Diff (US): 16


1908 President, Madison, WI Market Area
CandidateVotesPct
William Taft (R) 45,103 57.3%
William J. Bryan (D) 29,886 38.0%
Eugene Debs (Soc) 1,042 1.3%
Eugene Chafin (Proh) 2,622 3.3%
Other 22 0.0%
TOTAL 78,675
Turnout: 42% Diff (US): 6


1904 President, Madison, WI Market Area
CandidateVotesPct
Theodore Roosevelt (R) 50,583 65.3%
Alton Parker (D) 23,103 29.8%
Eugene Debs (Soc) 717 0.9%
Silas Swallow (Proh) 1,491 1.9%
Thomas Watson (Pop) 38 0.0%
Other 1,560 2.0%
TOTAL 77,492
Turnout: 42% Diff (US): 9


1900 President, Madison, WI Market Area
CandidateVotesPct
William McKinley* (R) 48,531 62.1%
William J. Bryan (D) 26,744 34.2%
John Woolley (Proh) 2,652 3.4%
Eugene Debs (Soc) 205 0.3%
Other 21 0.0%
TOTAL 78,153
Turnout: 43% Diff (US): 10
* incumbent