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River Falls city, WI


Pierce County, WI
St. Croix County, WI

Tracts in this county

   

2022 population: 16,165   ( 1,165 from 2010 )
Land area: 6.3 square miles
Population density: 2547.3 persons per square mile

2022 Census data
White:14,689 90.87% 4.5%
Black:1270.79% 27.4%
Indian:700.43% 20.7%
Asian:3622.24% 63.8%
2+ races:5223.23% 147.4%
Hispanic:3732.31% 38.1%
Total non-White:1,4769.13% 56.5%

2010-2022 ComponentsNumberRate
Change in White population:632 5.1
Change in Non-White pop.:533 4.3




Race Breakdown with Components of Population Change
[Display all years]

Year:
Total population:
White:
Black:
Indian:
Asian:
2+ races:
Hispanic:
Total non-White:

2010
15,000
14,05793.71%
1751.17%
580.39%
2211.47%
2111.41%
2701.80%
9436.29%

2000
12,618
12,15196.30%
1000.79%
450.36%
1641.30%
920.73%
540.43%
4673.70%

1990
10,610
10,28296.91%
600.57%
230.22%
1081.02%
n/a
680.64%
3283.09%

1980
9,036
8,83097.72%
961.06%
260.29%
490.54%
n/a
180.20%
2062.28%

Decade:
Components:
Births:
Deaths:
Net Migration:
Net Immigration:
Change in White population:
Change in Non-White pop.:
2000's
NumberRate
n/a
n/a
n/a
n/a
1,906 15.1
476 3.8
1990's
NumberRate
n/a
n/a
n/a
n/a
1,869 17.6
139 1.3
1980's
NumberRate
n/a
n/a
n/a
n/a
1,452 16.1
122 1.4

Age, Family & Household Data for River Falls city, WI
[Display all years]

Year:
 
Median Age:
Under 18:
Voting Age Population:
Over 65:
Households:
Persons Per HH:
Families (%HH):
Married Couples (%Fams):
Single Mothers (%Fams):
Non-Family (%HH):

2022
NumberPercent
26.5
2,677 16.6%
13,488 83.4%
1,905 11.8%
5,416
2.53
3,056 56.4%
2,350 76.9%
188 6.2%
2,360 43.6%

2010
NumberPercent
25.4
2,580 17.2%
12,420 82.8%
1,234 8.2%
5,150
2.42
2,812 54.6%
2,093 74.4%
334 11.9%
2,338 45.4%

2000
NumberPercent
24.4
2,297 18.2%
10,321 81.8%
1,111 8.8%
4,271
2.45
2,319 54.3%
1,796 77.4%
237 10.2%
1,952 45.7%

1990
NumberPercent
24.1
2,127 20.0%
8,483 80.0%
888 8.4%
3,420
2.57
2,082 60.9%
1,677 80.5%
204 9.8%
1,338 39.1%

1980
NumberPercent
23.4
1,681 18.6%
7,355 81.4%
889 9.8%
2,624
2.65
1,589 60.6%
1,353 85.1%
114 7.2%
1,035 39.4%

2022 Housing Data for River Falls city, WI

Housing Data
 Number%
Housing Units5,594 
Median Value$278,032 
Occupied5,41696.8%
Vacant1783.2%
Owned3,08557.0%
Rented2,33143.0%
Median Rent$1,007 
Single-Family Units3,59364.2%
    Detached2,75349.2%
    Attached84015.0%
Buldings with 5+ Units1,49826.8%
Mobile Homes821.5%

2022 Income & Employment Data for River Falls city, WI

Household Income
RangeNumber%
Less than $10,0002424.5%
$10,000 to $14,9991512.8%
$15,000 to $19,9992314.3%
$20,000 to $24,9991082.0%
$25,000 to $29,9992805.2%
$30,000 to $34,9991262.3%
$35,000 to $39,9991152.1%
$40,000 to $44,9993787.0%
$45,000 to $49,9991051.9%
$50,000 to $59,9994237.8%
$60,000 to $74,99960211.1%
$75,000 to $99,99985815.8%
$100,000 to $124,99970813.1%
$125,000 to $149,9994358.0%
$150,000 to $199,9994378.1%
$200,000 or more2174.0%
Median Household Income72,423 
Per Capita Income32,384 
Welfare Households
 Number%
SSI2594.8%
Public Assistance1442.7%
Public Asst. or Food Stamps5389.9%
Labor Force, Ages 25-64
 Number%
Employed8,58274.9%
Unemployed3082.7%
In Armed Forces20.0%
Total Labor Force8,89277.6%
Not in Labor Force2,56822.4%
Real Unemployment Rate 25.1%
Class of Worker
 MaleFemale% Male
Private Sector3,1702,94251.9%
Non-Profit28578426.7%
Self-Employed16817049.7%
Local Government26038340.4%
State Government28238342.4%
Federal Government7025621.5%
Total Private + Self3,3383,11251.8%
Total Non-Profit + Govt.8971,80633.2%
Total4,2354,91846.3%
Pct. Govt.17.9%  
Occupation
 Number%
Management, Business, Science, Arts1,27914.0%
Sales and Office Occupations1,89220.6%
Professional, Technical2,09222.8%
Service Occupations2,00721.9%
Farming, Forestry, Fishing1151.3%
All others1,89420.7%
White Collar 57.4%
Industry
 Number%
Health care and social assistance1,45267.9%
Retail trade1,40165.6%
Educational services1,30961.3%
Manufacturing1,18155.3%
Accommodation and food services88041.2%
Finance and insurance41819.6%
Construction37017.3%
Other services35916.8%
Public administration34416.1%
Professional, scientific, technical34416.1%
Wholesale trade23310.9%
Agriculture, forestry, fishing, hunting1939.0%
Arts, entertainment, recreation1898.8%
Transportation and warehousing1878.8%
Administrative, support, waste mgmt.1265.9%
Information1004.7%
Utilities552.6%
Real estate and rental and leasing170.8%
Management60.3%

2022 Ancestry, Citizenship & Language Data for River Falls city, WI

Hispanic Breakdown
CountryNumber%
Mexican1931.19%
Puerto Rican690.43%
Cuban00.00%
Dominican00.00%
Total Central American370.23%
Costa Rican00.00%
Guatemalan160.10%
Honduran00.00%
Nicaraguan30.02%
Panamanian00.00%
Salvadoran180.11%
Other Central American00.00%
Total South American360.22%
Argentinean00.00%
Bolivian00.00%
Chilean00.00%
Colombian300.19%
Ecuadorian00.00%
Paraguayan00.00%
Peruvian00.00%
Uruguayan00.00%
Venezuelan60.04%
Other South American00.00%
Other Hispanic380.24%
Asian Breakdown
CountryNumber%
Hmong1470.91%
Taiwanese400.25%
Chinese320.20%
Korean310.19%
Japanese300.19%
Indian240.15%
Vietnamese200.12%
Malaysian160.10%
Filipino100.06%
Language Spoken at Home
LanguageNumber%
English14,90995.6%
Spanish2191.4%
Other Asian1871.2%
Other Indo-European760.5%
Arabic600.4%
Chinese320.2%
Korean280.2%
German, other Germanic250.2%
Other200.1%
Ancestry
CountryNumber%
German5,96536.9%
Norwegian2,48215.4%
Irish2,27414.1%
English1,2888.0%
Swedish1,0736.6%
Italian5983.7%
Polish5953.7%
Czech5463.4%
French5023.1%
Scandinavian4252.6%
European3882.4%
Scottish2211.4%
American2121.3%
Danish1530.9%
Dutch1510.9%
Citizenship & Nativity
 Number%
U.S. citizen15,95198.7%
Not a citizen2141.3%
Native15,78097.6%
Foreign-born3852.4%

2022 Educational Attainment Data for River Falls city, WI

Educational Attainment, Population 25 Years and Older
< 9 Years9-12 YearsH.S. Grad or GEDSome CollegeBach. DegreeGrad Degree
37 0.4%185 2.2%1,722 20.7%2,724 32.8%2,471 29.7%1,169 14.1%
  Average years of education: 14.5
Population 25 Years and Older
< 9 Years 37 0.4%
9-12 Years 185 2.2%
H.S. Grad or GED 1,722 20.7%
Some College 2,724 32.8%
Bach. Degree 2,471 29.7%
Grad Degree 1,169 14.1%
Average years of education: 14.5

Source for the above data: U.S. Census Bureau / American Community Survey (5 year-estimates)

Historical Presidential Election Results for River Falls city, WI

Recent Trends
VotesΔ MarginSwing %
2020 vs. 2016 R +89 D +509 D + 6.1%
D +598
2020 vs. 2012 R +197 D +2 R + 0.8%
D +199
2020 vs. 2008 R +152 R +781 R + 9.0%
D -629
2016 vs. 2008 R +63 R +1,290 R + 15.1%
D -1,227
How to interpret this table


Click on the Year to view municipality-level data for this county.
(Some years may be unavailable)

YearTurnout WinnerRunner-Up OtherTotal Votes Diff
(St) 		Diff
(US) 		PSV
2020 63% Joe Biden (D) 4,261 55.2% Donald Trump* (R) 3,198 41.4% 262 3.4% 7,721 -7 -5 0.23%
2016 61% Hillary Clinton (D) 3,663 48.6% Donald Trump (R) 3,109 41.3% 762 10.1% 7,534 -6 -5 0.25%
2012 59% Barack Obama* (D) 4,062 56.1% Mitt Romney (R) 3,001 41.4% 183 2.5% 7,246 -5 -6 0.24%
2008 68% Barack Obama (D) 4,890 60.1% John McCain (R) 3,046 37.4% 203 2.5% 8,139 -5 -8 0.27%
2004 65% John Kerry (D) 4,044 56.2% George W. Bush* (R) 3,051 42.4% 106 1.5% 7,201 -7 -8 0.24%
2000 54% Albert Gore, Jr. (D) 2,819 50.4% George W. Bush (R) 2,307 41.3% 463 8.3% 5,589 -6 -7 0.22%
* incumbent         PSV: percent of state vote



2020 President, River Falls city
CandidateVotesPct
Joe Biden (D) 4,261 55.2%
Donald Trump* (R) 3,198 41.4%
Jo Jorgensen (Lbt) 183 2.4%
Other 79 1.0%
TOTAL 7,721
Turnout: 63% Diff (St): -7 Diff (US): -5


2016 President, River Falls city
CandidateVotesPct
Hillary Clinton (D) 3,663 48.6%
Donald Trump (R) 3,109 41.3%
Gary Johnson (Lbt) 467 6.2%
Other 295 3.9%
TOTAL 7,534
Turnout: 61% Diff (St): -6 Diff (US): -5


2012 President, River Falls city
CandidateVotesPct
Barack Obama* (D) 4,062 56.1%
Mitt Romney (R) 3,001 41.4%
Other 183 2.5%
TOTAL 7,246
Turnout: 59% Diff (St): -5 Diff (US): -6


2008 President, River Falls city
CandidateVotesPct
Barack Obama (D) 4,890 60.1%
John McCain (R) 3,046 37.4%
Other 203 2.5%
TOTAL 8,139
Turnout: 68% Diff (St): -5 Diff (US): -8


2004 President, River Falls city
CandidateVotesPct
George W. Bush* (R) 3,051 42.4%
John Kerry (D) 4,044 56.2%
Ralph Nader (I) 58 0.8%
Other 48 0.7%
TOTAL 7,201
Turnout: 65% Diff (St): -7 Diff (US): -8


2000 President, River Falls city
CandidateVotesPct
George W. Bush (R) 2,307 41.3%
Albert Gore, Jr. (D) 2,819 50.4%
Ralph Nader (Grn) 433 7.7%
Other 30 0.5%
TOTAL 5,589
Turnout: 54% Diff (St): -6 Diff (US): -7
* incumbent

Historical Statewide Election Results for River Falls city, WI

Click on the Year to view county-level data for that election.
(Some years may be unavailable)

YearTypeTurnout WinnerRunner-Up OtherTotal VotesDiff PSV
2022 S3 51% Mandela Barnes (D) 3,607 58.1% Ron Johnson* (R) 2,601 41.9% 4 [+] 0.1% 6,212 -8 0.23%
2022 G 51% Tony Evers* (D) 3,643 58.6% Tim Michels (R) 2,486 40.0% 84 [+] 1.4% 6,213 -8 0.23%
2018 S1 50% Tammy Baldwin* (D) 3,841 62.7% Leah Vukmir (R) 2,285 37.3% 1 [+] 0.0% 6,127 -7 0.23%
2018 G 50% Tony Evers (D) 3,559 58.0% Scott Walker* (R) 2,305 37.5% 277 [+] 4.5% 6,141 -11 0.23%
2016 S3 60% Russ Feingold (D) 3,690 50.2% Ron Johnson* (R) 3,360 45.7% 299 [+] 4.1% 7,349 -4 0.25%
2014 G 36% Mary Burke (D) 2,367 52.7% Scott Walker* (R) 2,029 45.2% 95 [+] 2.1% 4,491 -7 0.19%
*: incumbent               +: ran on additional party lines               Type: G: Governor; S1,S2,S3: Senate Class 1, 2 or 3
italics: special election           RO: runoff election           PSV: percent of state vote