Rock town, WI

Tracts in this county

2022 population: 2,989 ( 207 from 2010 )
Land area: 26.6 square miles
Population density: 112.3 persons per square mile

2022 Census data
White:	2,468	82.57%	15.6%
Black:	3	0.10%	94.9%
Indian:	86	2.88%	1620.0%
Asian:	75	2.51%	581.8%
2+ races:	0	0.00%	100.0%
Hispanic:	357	11.94%	125.9%

Total non-White:	521	17.43%	90.8%

2010-2022 Components	Number	Rate

Change in White population:	-455	-17.3
Change in Non-White pop.:	248	9.4

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2010
3,196
2,923	91.46%
59	1.85%
5	0.16%
11	0.34%
37	1.16%
158	4.94%
273	8.54%

2000
3,454
3,286	95.14%
0	0.00%
5	0.14%
24	0.69%
35	1.01%
104	3.01%
168	4.86%

1990
3,172
3,095	97.57%
5	0.16%
0	0.00%
0	0.00%
n/a
72	2.27%
77	2.43%

1980
3,399
3,378	99.38%
0	0.00%
9	0.26%
0	0.00%
n/a
12	0.35%
21	0.62%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2000's
n/a
n/a
n/a
n/a

-363	-10.5
105	3.0

Number	Rate
1990's
n/a
n/a
n/a
n/a

191	6.0
91	2.9

Number	Rate
1980's
n/a
n/a
n/a
n/a

-283	-8.3
56	1.6

Age, Family & Household Data for Rock town, WI

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2022
Number	Percent
44.9
668	22.3%
2,321	77.7%
425	14.2%

1,195
2.49

754	63.1%
472	62.6%
116	15.4%
441	36.9%

2010
Number	Percent
42.7
683	21.4%
2,513	78.6%
435	13.6%

1,240
2.51

864	69.7%
649	75.1%
60	6.9%
376	30.3%

2000
Number	Percent
35.2
844	24.4%
2,610	75.6%
354	10.2%

1,255
2.72

934	74.4%
809	86.6%
58	6.2%
321	25.6%

1990
Number	Percent
36.3
745	23.5%
2,427	76.5%
452	14.2%

1,104
2.70

842	76.3%
683	81.1%
66	7.8%
262	23.7%

1980
Number	Percent
31.2
973	28.6%
2,426	71.4%
514	15.1%

1,014
3.02

818	80.7%
705	86.2%
46	5.6%
196	19.3%

2022 Housing Data for Rock town, WI

Household Income
Range	Number	%
Less than $10,000	60	5.0%
$10,000 to $14,999	76	6.4%
$15,000 to $19,999	71	5.9%
$20,000 to $24,999	59	4.9%
$25,000 to $29,999	86	7.2%
$30,000 to $34,999	38	3.2%
$35,000 to $39,999	75	6.3%
$40,000 to $44,999	29	2.4%
$45,000 to $49,999	33	2.8%
$50,000 to $59,999	107	9.0%
$60,000 to $74,999	172	14.4%
$75,000 to $99,999	125	10.5%
$100,000 to $124,999	48	4.0%
$125,000 to $149,999	96	8.0%
$150,000 to $199,999	79	6.6%
$200,000 or more	41	3.4%

Median Household Income	51,958
Per Capita Income	31,659

Welfare Households
	Number	%
SSI	29	2.4%
Public Assistance	74	6.2%
Public Asst. or Food Stamps	225	18.8%

Labor Force, Ages 25-64
	Number	%
Employed	1,240	69.9%
Unemployed	68	3.8%
In Armed Forces	0	0.0%

Total Labor Force	1,308	73.8%
Not in Labor Force	465	26.2%

Real Unemployment Rate		30.1%

Class of Worker
	Male	Female	% Male
Private Sector	479	518	48.0%
Non-Profit	18	75	19.4%
Self-Employed	192	60	76.2%

Local Government	0	42	0.0%
State Government	0	64	0.0%
Federal Government	0	0	?%

Total Private + Self	671	578	53.7%
Total Non-Profit + Govt.	18	181	9.0%
Total	689	759	47.6%

Pct. Govt.	7.3%

Occupation
	Number	%
Management, Business, Science, Arts	270	18.6%
Sales and Office Occupations	148	10.2%
Professional, Technical	368	25.4%
Service Occupations	161	11.1%
All others	501	34.6%

White Collar		54.3%

Industry
	Number	%
Manufacturing	348	24.0%
Health care and social assistance	288	19.9%
Accommodation and food services	210	14.5%
Construction	184	12.7%
Wholesale trade	74	5.1%
Retail trade	74	5.1%
Agriculture, forestry, fishing, hunting	73	5.0%
Transportation and warehousing	38	2.6%
Professional, scientific, technical	38	2.6%
Utilities	32	2.2%
Administrative, support, waste mgmt.	30	2.1%
Other services	30	2.1%
Finance and insurance	29	2.0%

Hispanic Breakdown
Country	Number	%
Mexican	357	11.94%
Puerto Rican	0	0.00%
Cuban	0	0.00%
Dominican	0	0.00%

Total Central American	0	0.00%
Costa Rican	0	0.00%
Guatemalan	0	0.00%
Honduran	0	0.00%
Nicaraguan	0	0.00%
Panamanian	0	0.00%
Salvadoran	0	0.00%
Other Central American	0	0.00%

Total South American	0	0.00%
Argentinean	0	0.00%
Bolivian	0	0.00%
Chilean	0	0.00%
Colombian	0	0.00%
Ecuadorian	0	0.00%
Paraguayan	0	0.00%
Peruvian	0	0.00%
Uruguayan	0	0.00%
Venezuelan	0	0.00%
Other South American	0	0.00%

Other Hispanic	0	0.00%

Asian Breakdown
Country	Number	%
Filipino	75	2.51%

Language Spoken at Home
Language	Number	%
English	2,459	89.6%
Spanish	266	9.7%
Other Asian	19	0.7%

Ancestry
Country	Number	%
German	857	28.7%
Irish	451	15.1%
English	300	10.0%
Norwegian	173	5.8%
Italian	165	5.5%
Polish	137	4.6%
American	125	4.2%
Scottish	85	2.8%
Swedish	80	2.7%
Hungarian	61	2.0%
Lithuanian	49	1.6%
Danish	36	1.2%
British	34	1.1%
French	29	1.0%
Yugoslavian	17	0.6%

Citizenship & Nativity
	Number	%
U.S. citizen	2,894	96.8%
Not a citizen	95	3.2%

Native	2,778	92.9%
Foreign-born	211	7.1%

Educational Attainment, Population 25 Years and Older
0	0.0%	192	8.9%	810	37.7%	831	38.7%	252	11.7%	63	2.9%
Average years of education: 13.0

Population 25 Years and Older
< 9 Years	0	0.0%
9-12 Years	192	8.9%
H.S. Grad or GED	810	37.7%
Some College	831	38.7%
Bach. Degree	252	11.7%
Grad Degree	63	2.9%
Average years of education: 13.0

Recent Trends
	Votes	Δ Margin	Swing %
2020 vs. 2016	R +131	R +59	R + 3.7%
D +72
2020 vs. 2012	R +200	R +385	R + 25.8%
D -185
2020 vs. 2008	R +275	R +450	R + 31.6%
D -175

2016 vs. 2008	R +144	R +391	R + 27.9%
D -247
How to interpret this table

Click on the Year to view municipality-level data for this county.
(Some years may be unavailable)

Year	Turnout	Winner			Runner-Up			Other		Total Votes	Diff (St)	Diff (US)	PSV
2020	67%	Donald Trump* (R)	794	51.5%	Joe Biden (D)	713	46.3%	34	2.2%	1,541	3	5	0.05%
2016	60%	Donald Trump (R)	663	46.5%	Hillary Clinton (D)	641	45.0%	121	8.5%	1,425	-1	1	0.05%
2012	61%	Barack Obama* (D)	898	59.7%	Mitt Romney (R)	594	39.5%	12	0.8%	1,504	-6	-8	0.05%
2008	57%	Barack Obama (D)	888	61.3%	John McCain (R)	519	35.8%	42	2.9%	1,449	-6	-10	0.05%
2004	62%	John Kerry (D)	971	61.3%	George W. Bush* (R)	591	37.3%	23	1.5%	1,585	-12	-13	0.05%
2000	56%	Albert Gore, Jr. (D)	861	59.4%	George W. Bush (R)	532	36.7%	57	3.9%	1,450	-11	-11	0.06%

* incumbent PSV: percent of state vote

2020 President, Rock town

Candidate

Votes

Pct

Joe Biden (D)

713

46.3%

Donald Trump* (R)

794

51.5%

Jo Jorgensen (Lbt)

1.6%

Other

0.6%

TOTAL

1,541

Turnout: 67%	Diff (St): 3	Diff (US): 5

2016 President, Rock town

Candidate

Votes

Pct

Hillary Clinton (D)

641

45.0%

Donald Trump (R)

663

46.5%

Gary Johnson (Lbt)

4.8%

Other

3.7%

TOTAL

1,425

Turnout: 60%	Diff (St): -1	Diff (US): 1

2012 President, Rock town

Candidate

Votes

Pct

Barack Obama* (D)

898

59.7%

Mitt Romney (R)

594

39.5%

Other

0.8%

TOTAL

1,504

Turnout: 61%	Diff (St): -6	Diff (US): -8

2008 President, Rock town

Candidate

Votes

Pct

Barack Obama (D)

888

61.3%

John McCain (R)

519

35.8%

Other

2.9%

TOTAL

1,449

Turnout: 57%	Diff (St): -6	Diff (US): -10

2004 President, Rock town

Candidate

Votes

Pct

George W. Bush* (R)

591

37.3%

John Kerry (D)

971

61.3%

Ralph Nader (I)

0.8%

Other

0.6%

TOTAL

1,585

Turnout: 62%	Diff (St): -12	Diff (US): -13

2000 President, Rock town

Candidate

Votes

Pct

George W. Bush (R)

532

36.7%

Albert Gore, Jr. (D)

861

59.4%

Ralph Nader (Grn)

2.9%

Other

1.0%

TOTAL

1,450

Turnout: 56%	Diff (St): -11	Diff (US): -11

* incumbent

Historical Statewide Election Results for Rock town, WI

Click on the Year to view county-level data for that election.
(Some years may be unavailable)

Year	Type	Turnout	Winner			Runner-Up			Other		Total Votes	Diff	PSV
2022	S3	51%	Mandela Barnes (D)	590	50.2%	Ron Johnson* (R)	583	49.6%	3 [+]	0.3%	1,176	-1	0.04%
[-] Other candidates in 2022: Other (Write-in) 3 (0.3%);
2022	G	51%	Tony Evers* (D)	617	52.2%	Tim Michels (R)	543	45.9%	23 [+]	1.9%	1,183	-2	0.04%
[-] Other candidates in 2022: Joan Beglinger (I) 22 (1.9%); Other (Write-in) 1 (0.1%);
2018	S1	51%	Tammy Baldwin* (D)	719	59.7%	Leah Vukmir (R)	485	40.2%	1 [+]	0.1%	1,205	-4	0.05%
[-] Other candidates in 2018: Other (Write-in) 1 (0.1%);
2018	G	52%	Tony Evers (D)	657	54.1%	Scott Walker* (R)	511	42.1%	46 [+]	3.8%	1,214	-6	0.05%
[-] Other candidates in 2018: Phillip Anderson (Libertarian) 21 (1.7%); Maggie Turnbull (I) 14 (1.2%); Michael White (Green) 9 (0.7%); Other (Write-in) 2 (0.2%);
2016	S3	60%	Russ Feingold (D)	750	52.8%	Ron Johnson* (R)	605	42.6%	66 [+]	4.6%	1,421	-8	0.05%
[-] Other candidates in 2016: Phillip Anderson (Libertarian) 63 (4.4%); Other (Write-in) 3 (0.2%);
2014	G	45%	Mary Burke (D)	591	54.4%	Scott Walker* (R)	470	43.2%	26 [+]	2.4%	1,087	-9	0.05%
[-] Other candidates in 2014: Robert Burke (Libertarian) 15 (1.4%); Dennis Fehr (People's) 11 (1.0%);

*: incumbent +: ran on additional party lines Type: G: Governor; S1,S2,S3: Senate Class 1, 2 or 3
italics: special election RO: runoff election PSV: percent of state vote

Housing Data
	Number	%
Housing Units	1,334
Median Value	$173,800

Occupied	1,195	89.6%
Vacant	139	10.4%

Owned	793	66.4%
Rented	402	33.6%
Median Rent	$851

Single-Family Units	920	69.0%
Detached	920	69.0%
Attached	0	0.0%
Buldings with 5+ Units	25	1.9%
Mobile Homes	295	22.1%

Rock town, WI

Race Breakdown with Components of Population Change

Age, Family & Household Data for Rock town, WI

2022 Housing Data for Rock town, WI

2022 Income & Employment Data for Rock town, WI

2022 Ancestry, Citizenship & Language Data for Rock town, WI

2022 Educational Attainment Data for Rock town, WI

Historical Presidential Election Results for Rock town, WI

Historical Statewide Election Results for Rock town, WI