River Falls town, WI

Pierce County, WI

2022 population: 2,278 ( 7 from 2010 )
Land area: 43.8 square miles
Population density: 52.0 persons per square mile

2022 Census data
White:	2,148	94.29%	2.5%
Black:	11	0.48%	22.2%
Indian:	33	1.45%	230.0%
Asian:	13	0.57%	62.5%
2+ races:	45	1.98%	164.7%
Hispanic:	28	1.23%	21.7%

Total non-White:	130	5.71%	94.0%

2010-2022 Components	Number	Rate

Change in White population:	-56	-3.0
Change in Non-White pop.:	63	3.4

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2010
2,271
2,204	97.05%
9	0.40%
10	0.44%
8	0.35%
17	0.75%
23	1.01%
67	2.95%

2000
2,316
2,254	97.32%
10	0.43%
6	0.26%
7	0.30%
7	0.30%
24	1.04%
62	2.68%

1990
1,944
1,931	99.33%
2	0.10%
0	0.00%
0	0.00%
n/a
11	0.57%
13	0.67%

1980
2,168
2,152	99.26%
7	0.32%
4	0.18%
3	0.14%
n/a
2	0.09%
16	0.74%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2000's
n/a
n/a
n/a
n/a

-50	-2.2
5	0.2

Number	Rate
1990's
n/a
n/a
n/a
n/a

323	16.6
49	2.5

Number	Rate
1980's
n/a
n/a
n/a
n/a

-221	-10.2
-3	-0.1

Age, Family & Household Data for River Falls town, WI

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2022
Number	Percent
46.6
506	22.2%
1,772	77.8%
423	18.6%

823
2.76

666	80.9%
542	81.4%
33	5.0%
157	19.1%

2010
Number	Percent
44.5
515	22.7%
1,756	77.3%
240	10.6%

852
2.66

670	78.6%
587	87.6%
17	2.5%
182	21.4%

2000
Number	Percent
37.1
655	28.3%
1,661	71.7%
120	5.2%

807
2.86

620	76.8%
578	93.2%
15	2.4%
187	23.2%

1990
Number	Percent
31.5
634	32.6%
1,310	67.4%
124	6.4%

655
2.95

557	85.0%
499	89.6%
24	4.3%
98	15.0%

1980
Number	Percent
25.3
725	33.4%
1,443	66.6%
113	5.2%

712
3.03

549	77.1%
488	88.9%
32	5.8%
163	22.9%

2022 Housing Data for River Falls town, WI

Household Income
Range	Number	%
Less than $10,000	8	1.0%
$10,000 to $14,999	4	0.5%
$15,000 to $19,999	11	1.3%
$20,000 to $24,999	6	0.7%
$30,000 to $34,999	18	2.2%
$35,000 to $39,999	25	3.0%
$40,000 to $44,999	41	5.0%
$45,000 to $49,999	41	5.0%
$50,000 to $59,999	36	4.4%
$60,000 to $74,999	125	15.2%
$75,000 to $99,999	109	13.2%
$100,000 to $124,999	85	10.3%
$125,000 to $149,999	85	10.3%
$150,000 to $199,999	107	13.0%
$200,000 or more	122	14.8%

Median Household Income	99,256
Per Capita Income	45,335

Welfare Households
	Number	%
SSI	10	1.2%
Public Assistance	12	1.5%
Public Asst. or Food Stamps	36	4.4%

Labor Force, Ages 25-64
	Number	%
Employed	1,179	82.3%
Unemployed	22	1.5%
In Armed Forces	13	0.9%

Total Labor Force	1,214	84.7%
Not in Labor Force	219	15.3%

Real Unemployment Rate		16.8%

Class of Worker
	Male	Female	% Male
Private Sector	465	339	57.8%
Non-Profit	22	83	21.0%
Self-Employed	69	51	57.5%

Local Government	65	48	57.5%
State Government	47	61	43.5%
Federal Government	8	5	61.5%

Total Private + Self	534	390	57.8%
Total Non-Profit + Govt.	142	197	41.9%
Total	676	587	53.5%

Pct. Govt.	18.5%

Occupation
	Number	%
Management, Business, Science, Arts	254	20.0%
Sales and Office Occupations	206	16.3%
Professional, Technical	245	19.3%
Service Occupations	187	14.8%
Farming, Forestry, Fishing	23	1.8%
All others	375	29.6%

White Collar		55.6%

Industry
	Number	%
Manufacturing	283	22.3%
Construction	170	13.4%
Health care and social assistance	163	12.9%
Educational services	148	11.7%
Accommodation and food services	86	6.8%
Public administration	75	5.9%
Finance and insurance	55	4.3%
Transportation and warehousing	45	3.6%
Retail trade	44	3.5%
Other services	43	3.4%
Agriculture, forestry, fishing, hunting	42	3.3%
Professional, scientific, technical	37	2.9%
Wholesale trade	17	1.3%
Administrative, support, waste mgmt.	16	1.3%
Utilities	16	1.3%
Real estate and rental and leasing	14	1.1%
Arts, entertainment, recreation	13	1.0%

Hispanic Breakdown
Country	Number	%
Mexican	4	0.18%
Puerto Rican	3	0.13%
Cuban	0	0.00%
Dominican	0	0.00%

Total Central American	4	0.18%
Costa Rican	4	0.18%
Guatemalan	0	0.00%
Honduran	0	0.00%
Nicaraguan	0	0.00%
Panamanian	0	0.00%
Salvadoran	0	0.00%
Other Central American	0	0.00%

Total South American	0	0.00%
Argentinean	0	0.00%
Bolivian	0	0.00%
Chilean	0	0.00%
Colombian	0	0.00%
Ecuadorian	0	0.00%
Paraguayan	0	0.00%
Peruvian	0	0.00%
Uruguayan	0	0.00%
Venezuelan	0	0.00%
Other South American	0	0.00%

Other Hispanic	17	0.75%

Asian Breakdown
Country	Number	%
Chinese	7	0.31%
Indian	5	0.22%

Language Spoken at Home
Language	Number	%
English	2,111	97.8%
Other Asian	24	1.1%
Other Indo-European	11	0.5%
German, other Germanic	8	0.4%
French, Haitian, Cajun	5	0.2%

Ancestry
Country	Number	%
German	880	38.6%
Irish	421	18.5%
Norwegian	383	16.8%
English	178	7.8%
Swedish	156	6.8%
French	120	5.3%
Czech	100	4.4%
American	92	4.0%
Polish	78	3.4%
European	55	2.4%
Czechoslovakian	53	2.3%
Scandinavian	50	2.2%
Dutch	35	1.5%
British	32	1.4%
Austrian	18	0.8%

Citizenship & Nativity
	Number	%
U.S. citizen	2,268	99.6%
Not a citizen	10	0.4%

Native	2,236	98.2%
Foreign-born	42	1.8%

Educational Attainment, Population 25 Years and Older
3	0.2%	51	3.1%	397	24.2%	507	30.9%	501	30.5%	183	11.1%
Average years of education: 14.3

Population 25 Years and Older
< 9 Years	3	0.2%
9-12 Years	51	3.1%
H.S. Grad or GED	397	24.2%
Some College	507	30.9%
Bach. Degree	501	30.5%
Grad Degree	183	11.1%
Average years of education: 14.3

Recent Trends
	Votes	Δ Margin	Swing %
2020 vs. 2016	R +139	R +73	R + 5.0%
D +66
2020 vs. 2012	R +54	R +48	R + 3.2%
D +6
2020 vs. 2008	R +113	R +189	R + 12.8%
D -76

2016 vs. 2008	R -26	R +116	R + 7.8%
D -142
How to interpret this table

Click on the Year to view municipality-level data for this county.
(Some years may be unavailable)

Year	Turnout	Winner			Runner-Up			Other		Total Votes	Diff (St)	Diff (US)	PSV
2020	85%	Donald Trump* (R)	779	50.7%	Joe Biden (D)	720	46.9%	36	2.3%	1,535	2	4	0.05%
2016	79%	Hillary Clinton (D)	654	46.5%	Donald Trump (R)	640	45.5%	113	8.0%	1,407	-2	0	0.05%
2012	82%	Mitt Romney (R)	725	49.8%	Barack Obama* (D)	714	49.0%	17	1.2%	1,456	4	3	0.05%
2008	85%	Barack Obama (D)	796	53.7%	John McCain (R)	666	44.9%	20	1.3%	1,482	3	-1	0.05%
2004	86%	George W. Bush* (R)	741	51.0%	John Kerry (D)	701	48.2%	11	0.8%	1,453	2	0	0.05%
2000	76%	George W. Bush (R)	597	47.5%	Albert Gore, Jr. (D)	568	45.2%	92	7.3%	1,257	0	0	0.05%

* incumbent PSV: percent of state vote

2020 President, River Falls town

Candidate

Votes

Pct

Joe Biden (D)

720

46.9%

Donald Trump* (R)

779

50.7%

Jo Jorgensen (Lbt)

1.2%

Other

1.1%

TOTAL

1,535

Turnout: 85%	Diff (St): 2	Diff (US): 4

2016 President, River Falls town

Candidate

Votes

Pct

Hillary Clinton (D)

654

46.5%

Donald Trump (R)

640

45.5%

Gary Johnson (Lbt)

4.5%

Other

3.6%

TOTAL

1,407

Turnout: 79%	Diff (St): -2	Diff (US): 0

2012 President, River Falls town

Candidate

Votes

Pct

Barack Obama* (D)

714

49.0%

Mitt Romney (R)

725

49.8%

Other

1.2%

TOTAL

1,456

Turnout: 82%	Diff (St): 4	Diff (US): 3

2008 President, River Falls town

Candidate

Votes

Pct

Barack Obama (D)

796

53.7%

John McCain (R)

666

44.9%

Other

1.3%

TOTAL

1,482

Turnout: 85%	Diff (St): 3	Diff (US): -1

2004 President, River Falls town

Candidate

Votes

Pct

George W. Bush* (R)

741

51.0%

John Kerry (D)

701

48.2%

Ralph Nader (I)

0.5%

Other

0.3%

TOTAL

1,453

Turnout: 86%	Diff (St): 2	Diff (US): 0

2000 President, River Falls town

Candidate

Votes

Pct

George W. Bush (R)

597

47.5%

Albert Gore, Jr. (D)

568

45.2%

Ralph Nader (Grn)

6.4%

Other

0.9%

TOTAL

1,257

Turnout: 76%	Diff (St): 0	Diff (US): 0

* incumbent

Historical Statewide Election Results for River Falls town, WI

Click on the Year to view county-level data for that election.
(Some years may be unavailable)

Year	Type	Turnout	Winner			Runner-Up			Other		Total Votes	Diff	PSV
2022	S3	70%	Ron Johnson* (R)	675	53.0%	Mandela Barnes (D)	598	47.0%	0	0.0%	1,273	3	0.05%
[-] Other candidates in 2022:
2022	G	70%	Tim Michels (R)	643	50.4%	Tony Evers* (D)	613	48.1%	19 [+]	1.5%	1,275	3	0.05%
[-] Other candidates in 2022: Joan Beglinger (I) 19 (1.5%);
2018	S1	68%	Tammy Baldwin* (D)	661	53.6%	Leah Vukmir (R)	572	46.4%	0	0.0%	1,233	2	0.05%
[-] Other candidates in 2018:
2018	G	68%	Tony Evers (D)	609	49.4%	Scott Walker* (R)	608	49.3%	16 [+]	1.3%	1,233	1	0.05%
[-] Other candidates in 2018: Phillip Anderson (Libertarian) 7 (0.6%); Maggie Turnbull (I) 6 (0.5%); Michael White (Green) 3 (0.2%);
2016	S3	78%	Ron Johnson* (R)	701	50.5%	Russ Feingold (D)	655	47.2%	32 [+]	2.3%	1,388	0	0.05%
[-] Other candidates in 2016: Phillip Anderson (Libertarian) 32 (2.3%);
2014	G	62%	Scott Walker* (R)	558	50.5%	Mary Burke (D)	529	47.9%	18 [+]	1.6%	1,105	-2	0.05%
[-] Other candidates in 2014: Robert Burke (Libertarian) 13 (1.2%); Dennis Fehr (People's) 5 (0.5%);

*: incumbent +: ran on additional party lines Type: G: Governor; S1,S2,S3: Senate Class 1, 2 or 3
italics: special election RO: runoff election PSV: percent of state vote

Housing Data
	Number	%
Housing Units	928
Median Value	$379,600

Occupied	823	88.7%
Vacant	105	11.3%

Owned	719	87.4%
Rented	104	12.6%
Median Rent	$1,077

Single-Family Units	835	90.0%
Detached	813	87.6%
Attached	22	2.4%
Buldings with 5+ Units	23	2.5%
Mobile Homes	23	2.5%

River Falls town, WI

Race Breakdown with Components of Population Change

Age, Family & Household Data for River Falls town, WI

2022 Housing Data for River Falls town, WI

2022 Income & Employment Data for River Falls town, WI

2022 Ancestry, Citizenship & Language Data for River Falls town, WI

2022 Educational Attainment Data for River Falls town, WI

Historical Presidential Election Results for River Falls town, WI

Historical Statewide Election Results for River Falls town, WI