Rockland town, WI

Tracts in this county

2022 population: 1,172 ( 171 from 2010 )
Land area: 34.2 square miles
Population density: 34.3 persons per square mile

2022 Census data
White:	1,126	96.08%	15.8%
Black:	0	0.00%	0.0%
Indian:	8	0.68%	14.3%
Asian:	3	0.26%	76.9%
2+ races:	3	0.26%	50.0%
Hispanic:	32	2.73%	357.1%

Total non-White:	46	3.92%	58.6%

2010-2022 Components	Number	Rate

Change in White population:	154	18.6
Change in Non-White pop.:	17	2.1

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2010
1,001
972	97.10%
0	0.00%
7	0.70%
13	1.30%
2	0.20%
7	0.70%
29	2.90%

2000
863
851	98.61%
0	0.00%
0	0.00%
0	0.00%
0	0.00%
12	1.39%
12	1.39%

1990
954
952	99.79%
0	0.00%
0	0.00%
2	0.21%
n/a
0	0.00%
2	0.21%

1980
916
916	100.00%
0	0.00%
0	0.00%
0	0.00%
n/a
0	0.00%
0	0.00%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2000's
n/a
n/a
n/a
n/a

121	14.0
17	2.0

Number	Rate
1990's
n/a
n/a
n/a
n/a

-101	-10.6
10	1.0

Number	Rate
1980's
n/a
n/a
n/a
n/a

36	3.9
2	0.2

Age, Family & Household Data for Rockland town, WI

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2022
Number	Percent
44.1
276	23.5%
896	76.5%
187	16.0%

468
2.50

335	71.6%
283	84.5%
2	0.6%
133	28.4%

2010
Number	Percent
40.1
258	25.8%
743	74.2%
124	12.4%

357
2.80

289	81.0%
261	90.3%
5	1.7%
68	19.0%

2000
Number	Percent
38.2
224	26.0%
639	74.0%
93	10.8%

294
2.94

249	84.7%
225	90.4%
3	1.2%
45	15.3%

1990
Number	Percent
30.4
310	32.5%
644	67.5%
105	11.0%

292
3.27

248	84.9%
222	89.5%
6	2.4%
44	15.1%

1980
Number	Percent
26.6
344	37.6%
572	62.4%
84	9.2%

264
3.47

228	86.4%
207	90.8%
5	2.2%
36	13.6%

2022 Housing Data for Rockland town, WI

Household Income
Range	Number	%
Less than $10,000	8	1.7%
$10,000 to $14,999	8	1.7%
$15,000 to $19,999	7	1.5%
$20,000 to $24,999	6	1.3%
$25,000 to $29,999	20	4.3%
$30,000 to $34,999	6	1.3%
$35,000 to $39,999	5	1.1%
$40,000 to $44,999	19	4.1%
$45,000 to $49,999	41	8.8%
$50,000 to $59,999	23	4.9%
$60,000 to $74,999	50	10.7%
$75,000 to $99,999	62	13.2%
$100,000 to $124,999	66	14.1%
$125,000 to $149,999	36	7.7%
$150,000 to $199,999	49	10.5%
$200,000 or more	62	13.2%

Median Household Income	90,417
Per Capita Income	40,467

Welfare Households
	Number	%
SSI	11	2.4%
Public Assistance	2	0.4%
Public Asst. or Food Stamps	6	1.3%

Labor Force, Ages 25-64
	Number	%
Employed	596	81.9%
Unemployed	2	0.3%
In Armed Forces	0	0.0%

Total Labor Force	598	82.1%
Not in Labor Force	130	17.9%

Real Unemployment Rate		18.1%

Class of Worker
	Male	Female	% Male
Private Sector	278	176	61.2%
Non-Profit	2	15	11.8%
Self-Employed	61	42	59.2%

Local Government	17	19	47.2%
State Government	6	8	42.9%
Federal Government	6	1	85.7%

Total Private + Self	339	218	60.9%
Total Non-Profit + Govt.	31	43	41.9%
Total	370	261	58.6%

Pct. Govt.	9.0%

Occupation
	Number	%
Management, Business, Science, Arts	89	14.0%
Sales and Office Occupations	125	19.7%
Professional, Technical	94	14.8%
Service Occupations	46	7.2%
Farming, Forestry, Fishing	35	5.5%
All others	282	44.3%

White Collar		48.4%

Industry
	Number	%
Manufacturing	173	27.2%
Agriculture, forestry, fishing, hunting	82	12.9%
Construction	79	12.4%
Retail trade	75	11.8%
Educational services	35	5.5%
Wholesale trade	34	5.3%
Professional, scientific, technical	32	5.0%
Health care and social assistance	29	4.6%
Public administration	21	3.3%
Administrative, support, waste mgmt.	19	3.0%
Other services	17	2.7%
Transportation and warehousing	13	2.0%
Finance and insurance	13	2.0%
Accommodation and food services	7	1.1%
Mining, quarrying, oil/gas extraction	4	0.6%
Arts, entertainment, recreation	2	0.3%
Information	1	0.2%

Hispanic Breakdown
Country	Number	%
Mexican	32	2.73%
Puerto Rican	0	0.00%
Cuban	0	0.00%
Dominican	0	0.00%

Total Central American	0	0.00%
Costa Rican	0	0.00%
Guatemalan	0	0.00%
Honduran	0	0.00%
Nicaraguan	0	0.00%
Panamanian	0	0.00%
Salvadoran	0	0.00%
Other Central American	0	0.00%

Total South American	0	0.00%
Argentinean	0	0.00%
Bolivian	0	0.00%
Chilean	0	0.00%
Colombian	0	0.00%
Ecuadorian	0	0.00%
Paraguayan	0	0.00%
Peruvian	0	0.00%
Uruguayan	0	0.00%
Venezuelan	0	0.00%
Other South American	0	0.00%

Other Hispanic	0	0.00%

Asian Breakdown
Country	Number	%
Chinese	2	0.17%
Hmong	1	0.09%

Language Spoken at Home
Language	Number	%
English	1,026	91.9%
German, other Germanic	61	5.5%
Spanish	27	2.4%
Other Indo-European	2	0.2%
Other Asian	1	0.1%

Ancestry
Country	Number	%
German	826	70.5%
English	120	10.2%
Irish	109	9.3%
Polish	79	6.7%
Norwegian	71	6.1%
Czech	35	3.0%
American	33	2.8%
French	24	2.0%
Swiss	17	1.5%
Swedish	11	0.9%
Dutch	9	0.8%
Romanian	8	0.7%
Slavic	7	0.6%
Danish	6	0.5%
Scottish	6	0.5%

Citizenship & Nativity
	Number	%
U.S. citizen	1,163	99.2%
Not a citizen	9	0.8%

Native	1,161	99.1%
Foreign-born	11	0.9%

Educational Attainment, Population 25 Years and Older
21	2.6%	43	5.4%	325	40.7%	201	25.2%	158	19.8%	51	6.4%
Average years of education: 13.3

Population 25 Years and Older
< 9 Years	21	2.6%
9-12 Years	43	5.4%
H.S. Grad or GED	325	40.7%
Some College	201	25.2%
Bach. Degree	158	19.8%
Grad Degree	51	6.4%
Average years of education: 13.3

Recent Trends
	Votes	Δ Margin	Swing %
2020 vs. 2016	R +55	R +41	R + 0.7%
D +14
2020 vs. 2012	R +109	R +159	R + 24.4%
D -50
2020 vs. 2008	R +190	R +272	R + 45.2%
D -82

2016 vs. 2008	R +135	R +231	R + 44.5%
D -96
How to interpret this table

Click on the Year to view municipality-level data for this county.
(Some years may be unavailable)

Year	Turnout	Winner			Runner-Up			Other		Total Votes	Diff (St)	Diff (US)	PSV
2020	63%	Donald Trump* (R)	447	76.7%	Joe Biden (D)	133	22.8%	3	0.5%	583	28	30	0.02%
2016	62%	Donald Trump (R)	392	73.4%	Hillary Clinton (D)	119	22.3%	23	4.3%	534	26	28	0.02%
2012	67%	Mitt Romney (R)	338	64.1%	Barack Obama* (D)	183	34.7%	6	1.1%	527	18	17	0.02%
2008	65%	John McCain (R)	257	54.3%	Barack Obama (D)	215	45.5%	1	0.2%	473	12	9	0.02%
2004	77%	George W. Bush* (R)	317	60.6%	John Kerry (D)	203	38.8%	3	0.6%	523	11	10	0.02%
2000	70%	George W. Bush (R)	290	64.4%	Albert Gore, Jr. (D)	148	32.9%	12	2.7%	450	17	17	0.02%

* incumbent PSV: percent of state vote

2020 President, Rockland town

Candidate

Votes

Pct

Joe Biden (D)

133

22.8%

Donald Trump* (R)

447

76.7%

Jo Jorgensen (Lbt)

0.3%

Other

0.2%

TOTAL

583

Turnout: 63%	Diff (St): 28	Diff (US): 30

2016 President, Rockland town

Candidate

Votes

Pct

Hillary Clinton (D)

119

22.3%

Donald Trump (R)

392

73.4%

Gary Johnson (Lbt)

2.4%

Other

1.9%

TOTAL

534

Turnout: 62%	Diff (St): 26	Diff (US): 28

2012 President, Rockland town

Candidate

Votes

Pct

Barack Obama* (D)

183

34.7%

Mitt Romney (R)

338

64.1%

Other

1.1%

TOTAL

527

Turnout: 67%	Diff (St): 18	Diff (US): 17

2008 President, Rockland town

Candidate

Votes

Pct

Barack Obama (D)

215

45.5%

John McCain (R)

257

54.3%

Other

0.2%

TOTAL

473

Turnout: 65%	Diff (St): 12	Diff (US): 9

2004 President, Rockland town

Candidate

Votes

Pct

George W. Bush* (R)

317

60.6%

John Kerry (D)

203

38.8%

Ralph Nader (I)

0.6%

TOTAL

523

Turnout: 77%	Diff (St): 11	Diff (US): 10

2000 President, Rockland town

Candidate

Votes

Pct

George W. Bush (R)

290

64.4%

Albert Gore, Jr. (D)

148

32.9%

Ralph Nader (Grn)

2.0%

Other

0.7%

TOTAL

450

Turnout: 70%	Diff (St): 17	Diff (US): 17

* incumbent

Historical Statewide Election Results for Rockland town, WI

Click on the Year to view county-level data for that election.
(Some years may be unavailable)

Year	Type	Turnout	Winner			Runner-Up			Other		Total Votes	Diff	PSV
2022	S3	54%	Ron Johnson* (R)	388	77.3%	Mandela Barnes (D)	114	22.7%	0	0.0%	502	27	0.02%
[-] Other candidates in 2022:
2022	G	54%	Tim Michels (R)	383	75.8%	Tony Evers* (D)	117	23.2%	5 [+]	1.0%	505	28	0.02%
[-] Other candidates in 2022: Joan Beglinger (I) 5 (1.0%);
2018	S1	50%	Leah Vukmir (R)	300	66.7%	Tammy Baldwin* (D)	150	33.3%	0	0.0%	450	22	0.02%
[-] Other candidates in 2018:
2018	G	50%	Scott Walker* (R)	329	73.4%	Tony Evers (D)	119	26.6%	0	0.0%	448	25	0.02%
[-] Other candidates in 2018:
2016	S3	62%	Ron Johnson* (R)	389	73.7%	Russ Feingold (D)	126	23.9%	13 [+]	2.5%	528	24	0.02%
[-] Other candidates in 2016: Phillip Anderson (Libertarian) 13 (2.5%);
2014	G	55%	Scott Walker* (R)	343	75.9%	Mary Burke (D)	106	23.5%	3 [+]	0.7%	452	24	0.02%
[-] Other candidates in 2014: Dennis Fehr (People's) 2 (0.4%); Robert Burke (Libertarian) 1 (0.2%);

*: incumbent +: ran on additional party lines Type: G: Governor; S1,S2,S3: Senate Class 1, 2 or 3
italics: special election RO: runoff election PSV: percent of state vote

Housing Data
	Number	%
Housing Units	495
Median Value	$225,800

Occupied	468	94.5%
Vacant	27	5.5%

Owned	430	91.9%
Rented	38	8.1%
Median Rent	$573

Single-Family Units	470	94.9%
Detached	470	94.9%
Attached	0	0.0%
Buldings with 5+ Units	0	0.0%
Mobile Homes	3	0.6%

Rockland town, WI

Race Breakdown with Components of Population Change

Age, Family & Household Data for Rockland town, WI

2022 Housing Data for Rockland town, WI

2022 Income & Employment Data for Rockland town, WI

2022 Ancestry, Citizenship & Language Data for Rockland town, WI

2022 Educational Attainment Data for Rockland town, WI

Historical Presidential Election Results for Rockland town, WI

Historical Statewide Election Results for Rockland town, WI