Rockland town, WI

Tracts in this county

2022 population: 1,760 ( 26 from 2010 )
Land area: 21.2 square miles
Population density: 82.9 persons per square mile

2022 Census data
White:	1,666	94.66%	0.7%
Black:	2	0.11%	83.3%
Indian:	21	1.19%	425.0%
Asian:	0	0.00%	100.0%
2+ races:	56	3.18%	1300.0%
Hispanic:	9	0.51%	65.4%

Total non-White:	94	5.34%	67.9%

2010-2022 Components	Number	Rate

Change in White population:	-12	-0.8
Change in Non-White pop.:	38	2.7

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2010
1,734
1,678	96.77%
12	0.69%
4	0.23%
10	0.58%
4	0.23%
26	1.50%
56	3.23%

2000
1,530
1,518	99.22%
6	0.39%
6	0.39%
0	0.00%
0	0.00%
0	0.00%
12	0.78%

1990
974
971	99.69%
0	0.00%
3	0.31%
0	0.00%
n/a
0	0.00%
3	0.31%

1980
882
877	99.43%
0	0.00%
5	0.57%
0	0.00%
n/a
0	0.00%
5	0.57%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2000's
n/a
n/a
n/a
n/a

160	10.5
44	2.9

Number	Rate
1990's
n/a
n/a
n/a
n/a

547	56.2
9	0.9

Number	Rate
1980's
n/a
n/a
n/a
n/a

94	10.7
-2	-0.2

Age, Family & Household Data for Rockland town, WI

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2022
Number	Percent
41.9
479	27.2%
1,281	72.8%
231	13.1%

585
3.01

489	83.6%
423	86.5%
8	1.6%
96	16.4%

2010
Number	Percent
40.8
488	28.1%
1,246	71.9%
127	7.3%

595
2.91

515	86.6%
461	89.5%
22	4.3%
80	13.4%

2000
Number	Percent
35.6
491	32.1%
1,039	67.9%
110	7.2%

493
3.10

433	87.8%
405	93.5%
4	0.9%
60	12.2%

1990
Number	Percent
30.4
287	29.5%
687	70.5%
92	9.4%

302
3.23

252	83.4%
232	92.1%
6	2.4%
50	16.6%

1980
Number	Percent
26.0
320	36.3%
562	63.7%
62	7.0%

240
3.67

209	87.1%
192	91.9%
8	3.8%
31	12.9%

2022 Housing Data for Rockland town, WI

Household Income
Range	Number	%
Less than $10,000	14	2.4%
$10,000 to $14,999	6	1.0%
$15,000 to $19,999	18	3.1%
$20,000 to $24,999	7	1.2%
$25,000 to $29,999	6	1.0%
$30,000 to $34,999	8	1.4%
$35,000 to $39,999	10	1.7%
$40,000 to $44,999	9	1.5%
$45,000 to $49,999	7	1.2%
$50,000 to $59,999	38	6.5%
$60,000 to $74,999	42	7.2%
$75,000 to $99,999	55	9.4%
$100,000 to $124,999	54	9.2%
$125,000 to $149,999	137	23.4%
$150,000 to $199,999	70	12.0%
$200,000 or more	104	17.8%

Median Household Income	128,528
Per Capita Income	51,317

Welfare Households
	Number	%
SSI	17	2.9%
Public Assistance	30	5.1%
Public Asst. or Food Stamps	39	6.7%

Labor Force, Ages 25-64
	Number	%
Employed	873	80.1%
Unemployed	8	0.7%
In Armed Forces	0	0.0%

Total Labor Force	881	80.8%
Not in Labor Force	209	19.2%

Real Unemployment Rate		19.9%

Class of Worker
	Male	Female	% Male
Private Sector	447	253	63.9%
Non-Profit	14	26	35.0%
Self-Employed	55	33	62.5%

Local Government	23	55	29.5%
State Government	3	10	23.1%
Federal Government	0	0	?%

Total Private + Self	502	286	63.7%
Total Non-Profit + Govt.	40	91	30.5%
Total	542	377	59.0%

Pct. Govt.	9.9%

Occupation
	Number	%
Management, Business, Science, Arts	196	21.1%
Sales and Office Occupations	135	14.6%
Professional, Technical	191	20.6%
Service Occupations	98	10.6%
Farming, Forestry, Fishing	15	1.6%
All others	307	33.1%

White Collar		56.3%

Industry
	Number	%
Manufacturing	200	21.6%
Retail trade	127	13.7%
Construction	105	11.3%
Health care and social assistance	86	9.3%
Educational services	61	6.6%
Professional, scientific, technical	60	6.5%
Accommodation and food services	57	6.1%
Finance and insurance	53	5.7%
Other services	37	4.0%
Wholesale trade	31	3.3%
Public administration	29	3.1%
Agriculture, forestry, fishing, hunting	22	2.4%
Transportation and warehousing	16	1.7%
Real estate and rental and leasing	11	1.2%
Administrative, support, waste mgmt.	9	1.0%
Arts, entertainment, recreation	9	1.0%
Management	8	0.9%
Information	4	0.4%
Utilities	2	0.2%

Hispanic Breakdown
Country	Number	%
Mexican	9	0.51%
Puerto Rican	0	0.00%
Cuban	0	0.00%
Dominican	0	0.00%

Total Central American	0	0.00%
Costa Rican	0	0.00%
Guatemalan	0	0.00%
Honduran	0	0.00%
Nicaraguan	0	0.00%
Panamanian	0	0.00%
Salvadoran	0	0.00%
Other Central American	0	0.00%

Total South American	0	0.00%
Argentinean	0	0.00%
Bolivian	0	0.00%
Chilean	0	0.00%
Colombian	0	0.00%
Ecuadorian	0	0.00%
Paraguayan	0	0.00%
Peruvian	0	0.00%
Uruguayan	0	0.00%
Venezuelan	0	0.00%
Other South American	0	0.00%

Other Hispanic	0	0.00%

Asian Breakdown
Country	Number	%

Language Spoken at Home
Language	Number	%
English	1,602	98.4%
Spanish	23	1.4%
Other Indo-European	3	0.2%

Ancestry
Country	Number	%
German	847	48.1%
Irish	210	11.9%
Dutch	136	7.7%
English	111	6.3%
Polish	102	5.8%
Belgian	85	4.8%
French	69	3.9%
Norwegian	54	3.1%
American	52	3.0%
Italian	47	2.7%
Czech	34	1.9%
European	31	1.8%
Scandinavian	26	1.5%
Czechoslovakian	19	1.1%
Swedish	18	1.0%

Citizenship & Nativity
	Number	%
U.S. citizen	1,755	99.7%
Not a citizen	5	0.3%

Native	1,744	99.1%
Foreign-born	16	0.9%

Educational Attainment, Population 25 Years and Older
6	0.5%	12	1.1%	342	30.0%	301	26.4%	295	25.9%	184	16.1%
Average years of education: 14.4

Population 25 Years and Older
< 9 Years	6	0.5%
9-12 Years	12	1.1%
H.S. Grad or GED	342	30.0%
Some College	301	26.4%
Bach. Degree	295	25.9%
Grad Degree	184	16.1%
Average years of education: 14.4

Recent Trends
	Votes	Δ Margin	Swing %
2020 vs. 2016	R +95	R +25	D + 2.7%
D +70
2020 vs. 2012	R +103	R +61	R + 1.4%
D +42
2020 vs. 2008	R +231	R +266	R + 20.4%
D -35

2016 vs. 2008	R +136	R +241	R + 23.1%
D -105
How to interpret this table

Click on the Year to view municipality-level data for this county.
(Some years may be unavailable)

Year	Turnout	Winner			Runner-Up			Other		Total Votes	Diff (St)	Diff (US)	PSV
2020	91%	Donald Trump* (R)	787	64.7%	Joe Biden (D)	408	33.5%	22	1.8%	1,217	16	18	0.04%
2016	84%	Donald Trump (R)	692	63.2%	Hillary Clinton (D)	338	30.9%	65	5.9%	1,095	16	17	0.04%
2012	83%	Mitt Romney (R)	684	64.8%	Barack Obama* (D)	366	34.7%	6	0.6%	1,056	19	18	0.03%
2008	84%	John McCain (R)	556	55.0%	Barack Obama (D)	443	43.9%	11	1.1%	1,010	13	9	0.03%
2004	92%	George W. Bush* (R)	666	64.4%	John Kerry (D)	363	35.1%	5	0.5%	1,034	15	14	0.03%
2000	78%	George W. Bush (R)	502	62.3%	Albert Gore, Jr. (D)	272	33.7%	32	4.0%	806	15	14	0.03%

* incumbent PSV: percent of state vote

2020 President, Rockland town

Candidate

Votes

Pct

Joe Biden (D)

408

33.5%

Donald Trump* (R)

787

64.7%

Jo Jorgensen (Lbt)

0.9%

Other

0.9%

TOTAL

1,217

Turnout: 91%	Diff (St): 16	Diff (US): 18

2016 President, Rockland town

Candidate

Votes

Pct

Hillary Clinton (D)

338

30.9%

Donald Trump (R)

692

63.2%

Gary Johnson (Lbt)

3.4%

Other

2.6%

TOTAL

1,095

Turnout: 84%	Diff (St): 16	Diff (US): 17

2012 President, Rockland town

Candidate

Votes

Pct

Barack Obama* (D)

366

34.7%

Mitt Romney (R)

684

64.8%

Other

0.6%

TOTAL

1,056

Turnout: 83%	Diff (St): 19	Diff (US): 18

2008 President, Rockland town

Candidate

Votes

Pct

Barack Obama (D)

443

43.9%

John McCain (R)

556

55.0%

Other

1.1%

TOTAL

1,010

Turnout: 84%	Diff (St): 13	Diff (US): 9

2004 President, Rockland town

Candidate

Votes

Pct

George W. Bush* (R)

666

64.4%

John Kerry (D)

363

35.1%

Other

0.5%

TOTAL

1,034

Turnout: 92%	Diff (St): 15	Diff (US): 14

2000 President, Rockland town

Candidate

Votes

Pct

George W. Bush (R)

502

62.3%

Albert Gore, Jr. (D)

272

33.7%

Ralph Nader (Grn)

2.2%

Other

1.7%

TOTAL

806

Turnout: 78%	Diff (St): 15	Diff (US): 14

* incumbent

Historical Statewide Election Results for Rockland town, WI

Click on the Year to view county-level data for that election.
(Some years may be unavailable)

Year	Type	Turnout	Winner			Runner-Up			Other		Total Votes	Diff	PSV
2022	S3	79%	Ron Johnson* (R)	740	69.7%	Mandela Barnes (D)	319	30.0%	3 [+]	0.3%	1,062	19	0.04%
[-] Other candidates in 2022: Other (Write-in) 3 (0.3%);
2022	G	79%	Tim Michels (R)	694	65.1%	Tony Evers* (D)	365	34.2%	7 [+]	0.7%	1,066	17	0.04%
[-] Other candidates in 2022: Joan Beglinger (I) 7 (0.7%);
2018	S1	74%	Leah Vukmir (R)	612	62.6%	Tammy Baldwin* (D)	365	37.4%	0	0.0%	977	18	0.04%
[-] Other candidates in 2018:
2018	G	75%	Scott Walker* (R)	667	67.6%	Tony Evers (D)	309	31.3%	11 [+]	1.1%	987	19	0.04%
[-] Other candidates in 2018: Phillip Anderson (Libertarian) 5 (0.5%); Maggie Turnbull (I) 5 (0.5%); Michael White (Green) 1 (0.1%);
2016	S3	84%	Ron Johnson* (R)	758	69.4%	Russ Feingold (D)	311	28.5%	23 [+]	2.1%	1,092	19	0.04%
[-] Other candidates in 2016: Phillip Anderson (Libertarian) 23 (2.1%);
2014	G	74%	Scott Walker* (R)	671	71.0%	Mary Burke (D)	270	28.6%	4 [+]	0.4%	945	19	0.04%
[-] Other candidates in 2014: Robert Burke (Libertarian) 2 (0.2%); Dennis Fehr (People's) 1 (0.1%); Other (Write-in) 1 (0.1%);

*: incumbent +: ran on additional party lines Type: G: Governor; S1,S2,S3: Senate Class 1, 2 or 3
italics: special election RO: runoff election PSV: percent of state vote

Housing Data
	Number	%
Housing Units	613
Median Value	$385,200

Occupied	585	95.4%
Vacant	28	4.6%

Owned	515	88.0%
Rented	70	12.0%
Median Rent	$1,201

Single-Family Units	585	95.4%
Detached	567	92.5%
Attached	18	2.9%
Buldings with 5+ Units	8	1.3%
Mobile Homes	6	1.0%

Rockland town, WI

Race Breakdown with Components of Population Change

Age, Family & Household Data for Rockland town, WI

2022 Housing Data for Rockland town, WI

2022 Income & Employment Data for Rockland town, WI

2022 Ancestry, Citizenship & Language Data for Rockland town, WI

2022 Educational Attainment Data for Rockland town, WI

Historical Presidential Election Results for Rockland town, WI

Historical Statewide Election Results for Rockland town, WI