White River town, WI

Ashland County, WI

2022 population: 1,045 ( 124 from 2010 )
Land area: 44.1 square miles
Population density: 23.7 persons per square mile

2022 Census data
White:	973	93.11%	9.8%
Black:	0	0.00%	0.0%
Indian:	3	0.29%	40.0%
Asian:	0	0.00%	100.0%
2+ races:	69	6.60%	200.0%
Hispanic:	0	0.00%	100.0%

Total non-White:	72	6.89%	105.7%

2010-2022 Components	Number	Rate

Change in White population:	87	11.5
Change in Non-White pop.:	37	4.9

Race Breakdown with Components of Population Change

[Display all years]

Year:

Total population:

White:

Black:

Indian:

Asian:

2+ races:

Hispanic:

Total non-White:

2010
921
886	96.20%
0	0.00%
5	0.54%
2	0.22%
23	2.50%
5	0.54%
35	3.80%

2000
886
862	97.29%
0	0.00%
18	2.03%
0	0.00%
4	0.45%
2	0.23%
24	2.71%

1990
791
772	97.60%
0	0.00%
16	2.02%
0	0.00%
n/a
3	0.38%
19	2.40%

1980
682
682	100.00%
0	0.00%
0	0.00%
0	0.00%
n/a
0	0.00%
0	0.00%

Decade:

Components:

Births:

Deaths:

Net Migration:

Net Immigration:

Change in White population:

Change in Non-White pop.:

Number	Rate
2000's
n/a
n/a
n/a
n/a

24	2.7
11	1.2

Number	Rate
1990's
n/a
n/a
n/a
n/a

90	11.4
5	0.6

Number	Rate
1980's
n/a
n/a
n/a
n/a

90	13.2
19	2.8

Age, Family & Household Data for White River town, WI

[Display all years]

Year:

Median Age:

Under 18:

Voting Age Population:

Over 65:

Households:

Persons Per HH:

Families (%HH):

Married Couples (%Fams):

Single Mothers (%Fams):

Non-Family (%HH):

2022
Number	Percent
27.0
425	40.7%
620	59.3%
123	11.8%

301
3.47

222	73.8%
197	88.7%
1	0.5%
79	26.2%

2010
Number	Percent
28.9
356	38.7%
565	61.3%
85	9.2%

289
3.19

217	75.1%
194	89.4%
12	5.5%
72	24.9%

2000
Number	Percent
25.6
364	41.1%
522	58.9%
60	6.8%

273
3.25

204	74.7%
180	88.2%
16	7.8%
69	25.3%

1990
Number	Percent
28.8
300	37.9%
491	62.1%
91	11.5%

260
3.04

198	76.2%
176	88.9%
10	5.1%
62	23.8%

1980
Number	Percent
27.6
243	35.6%
439	64.4%
93	13.6%

212
3.22

173	81.6%
155	89.6%
4	2.3%
39	18.4%

2022 Housing Data for White River town, WI

Household Income
Range	Number	%
Less than $10,000	10	3.3%
$10,000 to $14,999	9	3.0%
$15,000 to $19,999	12	4.0%
$20,000 to $24,999	7	2.3%
$25,000 to $29,999	10	3.3%
$30,000 to $34,999	3	1.0%
$40,000 to $44,999	5	1.7%
$45,000 to $49,999	14	4.7%
$50,000 to $59,999	39	13.0%
$60,000 to $74,999	47	15.6%
$75,000 to $99,999	63	20.9%
$100,000 to $124,999	23	7.6%
$125,000 to $149,999	32	10.6%
$150,000 to $199,999	19	6.3%
$200,000 or more	8	2.7%

Median Household Income	71,705
Per Capita Income	25,686

Welfare Households
	Number	%
SSI	19	6.3%
Public Assistance	5	1.7%
Public Asst. or Food Stamps	45	15.0%

Labor Force, Ages 25-64
	Number	%
Employed	412	76.0%
Unemployed	16	3.0%
In Armed Forces	0	0.0%

Total Labor Force	428	79.0%
Not in Labor Force	114	21.0%

Real Unemployment Rate		24.0%

Class of Worker
	Male	Female	% Male
Private Sector	171	91	65.3%
Non-Profit	18	25	41.9%
Self-Employed	33	35	48.5%

Local Government	10	17	37.0%
State Government	7	6	53.8%
Federal Government	4	9	30.8%

Total Private + Self	204	126	61.8%
Total Non-Profit + Govt.	39	57	40.6%
Total	243	183	57.0%

Pct. Govt.	12.4%

Occupation
	Number	%
Management, Business, Science, Arts	57	13.4%
Sales and Office Occupations	51	12.0%
Professional, Technical	74	17.4%
Service Occupations	101	23.7%
Farming, Forestry, Fishing	4	0.9%
All others	143	33.6%

White Collar		42.7%

Industry
	Number	%
Construction	102	23.9%
Health care and social assistance	76	17.8%
Educational services	38	8.9%
Accommodation and food services	36	8.5%
Manufacturing	34	8.0%
Retail trade	24	5.6%
Agriculture, forestry, fishing, hunting	21	4.9%
Other services	19	4.5%
Transportation and warehousing	19	4.5%
Public administration	13	3.1%
Administrative, support, waste mgmt.	12	2.8%
Wholesale trade	12	2.8%
Utilities	5	1.2%
Arts, entertainment, recreation	4	0.9%
Professional, scientific, technical	3	0.7%
Finance and insurance	3	0.7%
Information	2	0.5%
Mining, quarrying, oil/gas extraction	2	0.5%
Real estate and rental and leasing	1	0.2%

Hispanic Breakdown
Country	Number	%
Mexican	0	0.00%
Puerto Rican	0	0.00%
Cuban	0	0.00%
Dominican	0	0.00%

Total Central American	0	0.00%
Costa Rican	0	0.00%
Guatemalan	0	0.00%
Honduran	0	0.00%
Nicaraguan	0	0.00%
Panamanian	0	0.00%
Salvadoran	0	0.00%
Other Central American	0	0.00%

Total South American	0	0.00%
Argentinean	0	0.00%
Bolivian	0	0.00%
Chilean	0	0.00%
Colombian	0	0.00%
Ecuadorian	0	0.00%
Paraguayan	0	0.00%
Peruvian	0	0.00%
Uruguayan	0	0.00%
Venezuelan	0	0.00%
Other South American	0	0.00%

Other Hispanic	0	0.00%

Asian Breakdown
Country	Number	%

Language Spoken at Home
Language	Number	%
English	945	98.7%
Russian, Polish, other Slavic	8	0.8%
Other	2	0.2%
Spanish	2	0.2%

Ancestry
Country	Number	%
Finnish	356	34.1%
German	208	19.9%
Swedish	114	10.9%
Irish	92	8.8%
American	70	6.7%
Polish	66	6.3%
Norwegian	58	5.6%
Croatian	32	3.1%
French	32	3.1%
English	31	3.0%
European	24	2.3%
Slovak	23	2.2%
Ukrainian	21	2.0%
Scandinavian	17	1.6%
Austrian	15	1.4%

Citizenship & Nativity
	Number	%
U.S. citizen	1,045	100.0%
Not a citizen	0	0.0%

Native	1,043	99.8%
Foreign-born	2	0.2%

Educational Attainment, Population 25 Years and Older
5	1.0%	10	1.9%	193	36.8%	223	42.5%	74	14.1%	20	3.8%
Average years of education: 13.3

Population 25 Years and Older
< 9 Years	5	1.0%
9-12 Years	10	1.9%
H.S. Grad or GED	193	36.8%
Some College	223	42.5%
Bach. Degree	74	14.1%
Grad Degree	20	3.8%
Average years of education: 13.3

Recent Trends
	Votes	Δ Margin	Swing %
2020 vs. 2016	R +87	R +53	R + 0.5%
D +34
2020 vs. 2012	R +130	R +170	R + 28.3%
D -40
2020 vs. 2008	R +153	R +211	R + 37.0%
D -58

2016 vs. 2008	R +66	R +158	R + 36.5%
D -92
How to interpret this table

Click on the Year to view municipality-level data for this county.
(Some years may be unavailable)

Year	Turnout	Winner			Runner-Up			Other		Total Votes	Diff (St)	Diff (US)	PSV
2020	68%	Donald Trump* (R)	396	70.8%	Joe Biden (D)	162	29.0%	1	0.2%	559	22	24	0.02%
2016	65%	Donald Trump (R)	309	66.6%	Hillary Clinton (D)	128	27.6%	27	5.8%	464	19	21	0.02%
2012	77%	Mitt Romney (R)	266	56.0%	Barack Obama* (D)	202	42.5%	7	1.5%	475	10	9	0.02%
2008	84%	John McCain (R)	243	51.8%	Barack Obama (D)	220	46.9%	6	1.3%	469	9	6	0.02%
2004	88%	George W. Bush* (R)	257	54.3%	John Kerry (D)	214	45.2%	2	0.4%	473	5	4	0.02%
2000	79%	George W. Bush (R)	225	54.3%	Albert Gore, Jr. (D)	177	42.8%	12	2.9%	414	7	6	0.02%

* incumbent PSV: percent of state vote

2020 President, White River town

Candidate

Votes

Pct

Joe Biden (D)

162

29.0%

Donald Trump* (R)

396

70.8%

Jo Jorgensen (Lbt)

0.2%

TOTAL

559

Turnout: 68%	Diff (St): 22	Diff (US): 24

2016 President, White River town

Candidate

Votes

Pct

Hillary Clinton (D)

128

27.6%

Donald Trump (R)

309

66.6%

Gary Johnson (Lbt)

1.3%

Other

4.5%

TOTAL

464

Turnout: 65%	Diff (St): 19	Diff (US): 21

2012 President, White River town

Candidate

Votes

Pct

Barack Obama* (D)

202

42.5%

Mitt Romney (R)

266

56.0%

Other

1.5%

TOTAL

475

Turnout: 77%	Diff (St): 10	Diff (US): 9

2008 President, White River town

Candidate

Votes

Pct

Barack Obama (D)

220

46.9%

John McCain (R)

243

51.8%

Other

1.3%

TOTAL

469

Turnout: 84%	Diff (St): 9	Diff (US): 6

2004 President, White River town

Candidate

Votes

Pct

George W. Bush* (R)

257

54.3%

John Kerry (D)

214

45.2%

Ralph Nader (I)

0.4%

TOTAL

473

Turnout: 88%	Diff (St): 5	Diff (US): 4

2000 President, White River town

Candidate

Votes

Pct

George W. Bush (R)

225

54.3%

Albert Gore, Jr. (D)

177

42.8%

Ralph Nader (Grn)

2.9%

TOTAL

414

Turnout: 79%	Diff (St): 7	Diff (US): 6

* incumbent

Historical Statewide Election Results for White River town, WI

Click on the Year to view county-level data for that election.
(Some years may be unavailable)

Year	Type	Turnout	Winner			Runner-Up			Other		Total Votes	Diff	PSV
2022	S3	48%	Ron Johnson* (R)	282	71.0%	Mandela Barnes (D)	115	29.0%	0	0.0%	397	21	0.01%
[-] Other candidates in 2022:
2022	G	49%	Tim Michels (R)	273	68.1%	Tony Evers* (D)	128	31.9%	0	0.0%	401	20	0.02%
[-] Other candidates in 2022:
2018	S1	54%	Leah Vukmir (R)	249	60.3%	Tammy Baldwin* (D)	164	39.7%	0	0.0%	413	16	0.02%
[-] Other candidates in 2018:
2018	G	54%	Scott Walker* (R)	266	64.1%	Tony Evers (D)	139	33.5%	10 [+]	2.4%	415	16	0.02%
[-] Other candidates in 2018: Maggie Turnbull (I) 6 (1.4%); Phillip Anderson (Libertarian) 2 (0.5%); Michael White (Green) 2 (0.5%);
2016	S3	64%	Ron Johnson* (R)	295	64.1%	Russ Feingold (D)	156	33.9%	9 [+]	2.0%	460	14	0.02%
[-] Other candidates in 2016: Phillip Anderson (Libertarian) 9 (2.0%);
2014	G	59%	Scott Walker* (R)	237	60.2%	Mary Burke (D)	155	39.3%	2 [+]	0.5%	394	8	0.02%
[-] Other candidates in 2014: Dennis Fehr (People's) 2 (0.5%);

*: incumbent +: ran on additional party lines Type: G: Governor; S1,S2,S3: Senate Class 1, 2 or 3
italics: special election RO: runoff election PSV: percent of state vote

Housing Data
	Number	%
Housing Units	358
Median Value	$169,400

Occupied	301	84.1%
Vacant	57	15.9%

Owned	250	83.1%
Rented	51	16.9%
Median Rent	$743

Single-Family Units	297	83.0%
Detached	297	83.0%
Attached	0	0.0%
Buldings with 5+ Units	0	0.0%
Mobile Homes	48	13.4%

White River town, WI

Race Breakdown with Components of Population Change

Age, Family & Household Data for White River town, WI

2022 Housing Data for White River town, WI

2022 Income & Employment Data for White River town, WI

2022 Ancestry, Citizenship & Language Data for White River town, WI

2022 Educational Attainment Data for White River town, WI

Historical Presidential Election Results for White River town, WI

Historical Statewide Election Results for White River town, WI